Apple Introduces iSync

Apple, Cingular & Sony Ericsson Deliver First "Mac to Mobile" Solution

MACWORLD EXPO, NEW YORK-July 17, 2002-Apple=AE today introduced iSync, a
breakthrough product that synchronizes address books and calendars between
Mac=AE computers and the new generation of Bluetooth-enabled GPRS mobile
phones, PalmOS devices and Apple's iPod=81 portable digital music player.
Apple also announced it is working with mobile industry leaders Cingular
and Sony Ericsson to offer Mac customers the first easy-to-use, integrated
"Mac to Mobile" solution.

"Cell phones are the world's most popular digital device, but up until now,
there's been almost no cooperation between them and personal computers,"
said Steve Jobs, Apple's CEO. "iSync lets users have the same up-to-date
address book and calendars everywhere-on their Mac and in their pocket."

"Cingular is thrilled to see Apple take the lead in bringing easy-to-use
mobile solutions to market," said Stephen Carter, president and CEO of
Cingular. "With a Mac, our customers using the new Sony Ericsson T68i phone
are at the leading edge of the mobile services revolution-keeping their
contact list and calendar up-to-date between their Mac and their phone,
sending and receiving text messages from their Mac, and surfing the web
with our new Wireless Internet Express Network."

"There is great synergy between Sony Ericsson and Apple in terms of how we
see new services developing for the consumer and in our commitment to make
applications easy to use," said Katsumi Ihara, president of Sony Ericsson
Mobile Communications. "Apple's approach to working with mobile technology
will scale well into the next generation phones that take on imaging, music
and entertainment functions, and we see many more ways that our products
can complement each other in the future."

iSync ensures that address books and calendars flow seamlessly from a
user's Mac to all of their digital devices and back. Rather than requiring
a separate synchronization application for each type of device, iSync works
with the latest Bluetooth mobile phones, PalmOS devices and iPod to keep
all these devices up to date. As a result, iSync users will enjoy seamless
mobile access to schedules and other crucial information on all the devices
they travel with.

Pricing & Availability iSync will be available as a free download starting
this September and requires Mac OS X version 10.2 "Jaguar." A list of
iSync-compatible devices is available at www.apple.com/isync.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.