Apple Introduces iPod Photo

Your Entire Music & Photo Library in Your Pocket

SAN JOSE, California-October 26, 2004-Apple today introduced iPod Photo,
the newest member of the iPod family that lets you take your entire music
and photo library with you wherever you go. iPod Photo holds up to 25,000
digital photos alongside your music library and displays them on its
stunning high-resolution color screen, allowing you to scroll through your
photo library almost instantly using iPod's patent pending Click Wheel.
iPod Photo lets you combine your music and your favorite photos to create
magical slideshows on your iPod, and features TV-out for sharing your
slideshows on big screen televisions and projectors. iPod Photo comes in
40GB or 60GB models which hold up to 10,000 or 15,000 songs, and its
extended battery life gives users up to 15 hours of music playback or up to
5 hours of slideshows.

"Having both your entire photo and music collections with you wherever you
go is the next big thing," said Steve Jobs, Apple's CEO. "Everyone has a
digital camera and wants to enjoy and share their growing library of
digital photos wherever they are. Unlike video content, photo content is
free and abundant, and there are no copyright issues to deal with."

With its vivid color screen and backlight, iPod Photo displays crisp,
clear photos both indoors and outdoors, so users can take their digital
photo collection wherever they go and easily share their memories with
family and friends. iPod Photo creates an entirely new iPod experience in
full color for viewing album artwork, calendars, contacts and games, adding
even more excitement to iPod.

Featuring Apple's patent pending Auto-Sync technology, iPod Photo makes it
easy to automatically download your entire digital music and digital photo
library onto iPod and keep it up-to-date whenever it is plugged into a Mac
or Windows computer using FireWire or USB. Mac users can Auto-Sync their
iPod with their photo library in iPhoto and Windows users can Auto-Sync
their iPod with their photo collection in Adobe Photoshop Elements,
Photoshop Album or their My Pictures folder. iPod Photo works with iTunes
4.7, released today, providing music fans with the best digital jukebox on
either a Mac or Windows computer and access to the iTunes Music Store, the
number one digital music service in the world.

iPod Photo comes with Apple's patent pending Click Wheel, which combines
the smooth and continuous scrolling of a touch-sensitive wheel with five
push buttons for superior one handed navigation to easily find, view and
share thousands of photos.

Pricing & Availability
The new 40GB and 60GB iPod Photo models will begin shipping today for a
suggested retail price of $499 (US) and $599 (US) respectively, through the
Apple Store (www.apple.com), Apple's retail stores and Apple Authorized
Resellers. iPod Photo includes a dock with audio and video out, earbud
headphones, 1.4m AV cable, 1.2m 30-pin to FireWire cable, a 1.2m 30-pin to
USB cable, AC adapter, black carrying case and a CD with iTunes 4.7 for Mac
and Windows computers.

iPod Photo requires a Mac with a FireWire or USB 2.0 port and Mac OS X
version 10.2.8 or later (v10.3.4 or later required for USB 2.0); or a
Windows PC with a FireWire or USB 2.0 port or FireWire or USB 2.0 card and
Windows 2000 (with Service Pack 4 or later), XP Home or Professional.

All iPods include rechargeable batteries which have a limited number of
charge cycles and may eventually need to be replaced. Battery life and
number of charge cycles vary by use and settings. See
www.apple.com/batteries for more information. Music capacity is based on
four minutes per song and 128-Kbps AAC encoding; photo capacity is based on
iPod-viewable photos transferred from iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning desktop and notebook computers, OS X operating system, and
iLife and professional applications. Apple is also spearheading the digital
music revolution with its iPod portable music players and iTunes online
music store.