Apple Introduces All New iPod nano

World's Most Popular Music Player Now Plays Video

SAN FRANCISCO--September 5, 2007--Apple today introduced the all new iPod
nano, bringing video playback, an enhanced user interface featuring Cover
Flow, and an incredible new design to the world's most popular music
player. The new iPod nano features a larger two-inch display with 204
pixels per inch, which lets users watch their favorite movies, TV shows and
music videos in the same resolution they currently enjoy on the video iPod.
iPod nano also includes three fun games, and additional games can be
purchased from the online iTunes Store (www.itunes.com). iPod nano delivers
up to 24 hours of audio playback or five hours of video playback on a
single charge, and is encased in a beautiful new all-metal design made with
anodized aluminum and polished stainless steel and comes in five new
colors--silver, black, blue, green and a (PRODUCT) RED special edition.

"We've taken the most popular music player in the world and added stunning
video playback just in time for the holiday season," said Steve Jobs,
Apple's CEO. "The iPod nano just keeps getting better and better with each
new generation."

The all new iPod nano features a 204 pixel per inch display that is 65
percent brighter than the previous generation and delivers 320x240
resolution that is perfect for watching your favorite movies and TV shows
on the go. iPod nano also features an enhanced user interface that shows
off album artwork and photos like never before, and now includes Cover
Flow, so you can scroll through your entire music collection by album cover
artwork using the Click Wheel.

The all new iPod nano is perfect for playing iPod games and comes
pre-loaded with iQuiz, the entertainment trivia game; Vortex, a fast-paced
360 degree brick-bashing game; and Klondike, the popular solitaire card
game. Additional games will be available for iPod nano later this month
from the iTunes Store, including Sudoku and Tetris from Electronic Arts and
Ms. PAC-MAN from NAMCO.

iPod nano works seamlessly with iTunes so you can import, manage, and then
easily auto-sync your favorite content. Buy music, video, and games for
your iPod nano from the iTunes Store with more than six million songs
available for preview and one-click purchase. With up to 24 hours of audio
playback or five hours of video playback on a single charge,* the all new
iPod nano is the ultra-portable way to enjoy your favorite music, TV shows
and movies on the go.

The iPod is the world's most popular family of digital music players with
over 100 million sold. Today, Apple released its most exciting iPod lineup
ever with the iPod shuffle in five new colors; iPod classic holding up to
40,000 songs; the incredible all new iPod nano with video playback; and the
breakthrough iPod touch with a revolutionary multi-touch user interface.
iPod owners can choose from a vast ecosystem of accessories with over 4,000
products made specifically for the iPod including cases, fitness
accessories, speaker systems and iPod connectivity in over 70 percent of US
automobiles.

Pricing & Availability

Available today, the 4GB iPod nano comes in silver for just $149 (US) and
the 8GB model is available in silver, black, blue, green and a (PRODUCT)
RED special edition for just $199 (US). Both the 4GB and 8GB iPod nano for
Windows or Mac are available worldwide immediately through the Apple Store
(www.apple.com), Apple's retail stores and Apple Authorized Resellers. All
iPod nano models include earbud headphones, a USB to 30-pin cable and a
Universal Dock Connector.

iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.4.8 or later and
iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or
Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4.
Internet access is required and a broadband connection is recommended, fees
may apply. The iTunes Store is not available in all countries.

* Battery life and number of charge cycles vary by use and settings. See
www.apple.com/batteries for more information. Music capacity is based on
four minutes per song and 128-Kbps AAC encoding; actual capacity varies by
content; photo capacity is based on iPod-viewable photos transferred from
iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480
resolution combined with 128-Kbps audio; actual capacity varies by content.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market this year with its revolutionary iPhone.