Apple Introduces 20" Cinema Display at Breakthrough Price

Significant Price Reductions on 23" Cinema HD Display & 17" Studio Display

CUPERTINO, California-January 28, 2003-Continuing its industry leadership
in flat panel display technology, Apple=AE today introduced the 20-inch Appl=
e
Cinema Display=AE, a professional-quality, wide-format active-matrix LCD wit=
h
1680-by-1050 pixel resolution at a breakthrough price of $1,299 (US). A
perfect complement to Apple's new Power Mac=AE G4 desktops and ideal for
demanding color work, the all-digital 20-inch flat panel display provides
more work area than Apple's previous 22-inch Cinema Display.

Apple also dramatically reduced the price of its 23-inch Cinema HD Display,
with 1920-by-1200 pixel resolution-enough to view High Definition
Television (HDTV) content with room to spare-from $3,499 (US) to an amazing
$1,999 (US). Widely regarded as the finest quality flat panel display in
the industry, the 23-inch Cinema HD Display is now within the reach of
almost every professional user. Apple also reduced the price of its 17-inch
Studio Display=AE, providing 1280-by-1024 pixels, from $999 (US) to just $69=
9
(US).

"The new 20-inch Cinema Display, with its 1680-by-1050 resolution, offers
more pixels than our previous 22-inch product," said Greg Joswiak, Apple's
vice president of Hardware Product Marketing. "We've priced it very
aggressively at $1,299 (US) so that almost everyone can now afford a
stunning, widescreen Cinema Display."

Apple's Cinema Display features an active-matrix, liquid crystal display
that incorporates a pure digital interface to deliver superior,
distortion-free images that never need adjusting. Like the current 17-inch
and 23-inch flat panel displays, the new 20-inch Cinema Display is designed
for use in the most demanding color environments. Using the industry's best
wide viewing angle technology, Apple flat panel displays provide maximum
color quality even when viewing images off-axis.

With a broad color gamut that stays consistent edge-to-edge, Apple flat
panel displays are easy to calibrate using measurement devices such as the
GretagMacbeth Eye-One calibrator to create ColorSync=AE profiles for use wit=
h
Apple's ColorSync or other color management systems, such as Integrated
Color Solutions, Inc. Recognized providers of innovative tools for
advancing color management technology, ICS relied solely on Apple's Cinema
Display and breakthrough Cinema HD Display to develop Remote Director 2.0,
the first display-based proofing system to be certified by SWOP
Incorporated. The prestigious SWOP certification means Remote Director 2.0
can be used to approve jobs for press production on-screen without the need
for hard-copy proofs providing significant time and cost savings for print
professionals.

The Cinema Display is less than two inches thick while providing a wide
format design (16:10 aspect ratio), allowing customers to easily view a
full 11-inch by 17-inch two-page spread, a complex illustration or view a
DVD movie, making it the ultimate display for the creative or technical
professional. Based on Apple's award-winning design, the Cinema Display
offers the innovative Apple Display Connector (ADC) that carries the
digital video signal, USB data and power over a single cable to simplify
setup and minimize cable clutter on the desktop. The Cinema Display also
provides a self-powered, two-port USB hub for easy connections to
peripherals.

Pricing & Availability
Apple's 17-inch (diagonal) Studio Display, new 20-inch (diagonal) Cinema
Display and 23-inch (diagonal) Cinema HD Display are all available now
through the Apple Store=AE (www.apple.com), at Apple's retail stores and
Apple Authorized Resellers for a suggested retail price of $699 (US),
$1,299 (US) and $1,999 (US), respectively.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.