Apple has now released iPhone OS 3.0

Apple has now released through the iTunes interface, the release version of
iPhone 3.0.

Apple announced 3.0 on March 17th (see developer beta press release below
for list of features).

To upgrade, launch iTunes.

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Apple Previews Developer Beta of iPhone OS 3.0
Beta Release Provides New SDK, Over 1,000 APIs & 100 New Features

CUPERTINO, California--March 17, 2009--Apple today previewed its iPhone OS
3.0 software and announced the immediate availability of a beta software
release to registered developers. The iPhone OS 3.0 beta release includes
an updated Software Development Kit (SDK) with over 1,000 new Application
Programming Interfaces (APIs) including In-App Purchases; Peer-to-Peer
connections; an app interface for accessories; access to the iPod music
library; a new Maps API and Push Notifications. Apple also announced over
100 new features that will be available to iPhone and iPod touch users this
summer including cut, copy and paste; MMS;* landscape view for Mail, Text
and Notes; stereo Bluetooth; syncing Notes to the Mac and PC; shake to
shuffle; parental controls for TV shows, movies and apps from the App
Store; and automatic login at Wi-Fi hot spots. The iPhone OS 3.0 beta
release will also include a new Voice Memo app and expanded search
capability for all key iPhone apps, as well as Spotlight search across the
iPhone or iPod touch.

"The new iPhone OS 3.0 is a major software release packed with incredible
new features and innovations for iPhone customers and developers alike. It
will keep us years ahead of the competition," said Philip Schiller, Apple's
senior vice president of Worldwide Product Marketing.

The iPhone OS 3.0 beta software and SDK include over 1,000 new APIs and are
available today for all iPhone Developer Program members to use for
development and testing of their apps for iPhone and iPod touch. Included
in these APIs is the ability to leverage the incredible purchase model of
the App Store within apps. In-App Purchases will allow developers to offer
subscription content and provide the ability to sell new content and
features in a simple and secure process. Developers can also more easily
create peer-to-peer games for iPhone and iPod touch by using Bluetooth.

Another key developer feature in the iPhone OS 3.0 beta software is the
ability for apps to interface with hardware accessories, creating a whole
new element of control for iPhone and iPod touch accessory developers as
well as a new ecosystem of solutions for customers. Developers will also be
able to use Apple's new Maps API to integrate Google Mobile Maps services
within their apps which will offer Google Map tiles, current location,
custom annotations and geocoding. The iPhone OS 3.0 beta software includes
the Apple Push Notification service which provides developers with a
mechanism to alert users with sounds, text or a badge.

The new iPhone OS 3.0 software will be available to iPhone and iPod touch
users this summer with over 100 new features including cut, copy and paste
which can be done within or across applications; MMS to send and receive
photos, contacts, audio files and locations with the Messages app; and the
ability to capture and send audio recordings on the go with the new Voice
Memo app. Landscape view will be available for Mail, Text and Notes. Search
capabilities will be expanded, allowing customers to search within Mail,
iPod and Notes or search across all key apps by typing a key word or phrase
into the new Spotlight search, conveniently accessed from the Home screen.

The updated Stock app will add the ability to display recent company news
and current trading information like opening or average price, trading
volume or Market Cap, and will offer a landscape view to see a full screen
of any stock chart. Customers will also be able to view shared calendars
right on their iPhone with CalDAV support and sync their calendars with
iCal, Yahoo, Google and Oracle.

Today, the groundbreaking App Store has more than 25,000 applications
available to consumers, and 15 more countries have been added so the App
Store is now available in 77 countries, allowing developers to reach more
than 30 million iPhone and iPod touch users around the world. Developers
set the price for their applications and retain 70 percent of all sales
revenue. Apple covers all credit card, web hosting and infrastructure costs
associated with offering applications on the App Store.

Pricing & Availability

The iPhone OS 3.0 beta software and SDK will be available for registered
developers to download starting today from developer.apple.com. iPhone
customers will be able to download the new iPhone OS 3.0 software for free
this summer and iPod touch customers will be able to purchase a software
update for $9.95 (US).**

*MMS messaging is available only on iPhone 3G; fees may apply. MMS may not
be available in all areas.

**Some features may not be supported by older hardware.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone