Apple Enhances .Mac

New Web Gallery & 10GB Online Storage

CUPERTINO, California--August 7, 2007--Apple today announced significant
enhancements to its .Mac online service, highlighted by the debut of .Mac
Web Gallery, a new feature for sharing photos and movies on the Internet.
..Mac Web Gallery lets members easily share photos and movies directly from
iLife '08 with anyone on a Mac, PC or iPhone in stunning quality. In
addition, .Mac Web Gallery visitors can download high quality images for
printing and even contribute photos using a standard web browser or email.
Other new .Mac features include a tenfold increase in .Mac storage to 10GB,
support for personal domains for iWeb websites and enhancements to .Mac
Mail.

".Mac Web Gallery is an awesome way to share photos and movies on the
Internet with friends and family," said Steve Jobs, Apple's CEO. "You can
share your favorite photos and movies with anyone on a Mac, PC or iPhone,
and they can turn them into high-quality prints as well as contribute
photos to your site using a web browser or email."

With iPhoto '08, .Mac members can easily create a .Mac Web Gallery with
just a few clicks and choose whether they want to make their albums
available to everyone or limit access to specific people, allow visitors to
download high-quality images suitable for making up to 16x20-inch prints,
and even allow friends and family to contribute photos. .Mac Web Gallery
offers an amazing online photo experience that feels more like a desktop
application than a web page. Visitors will have the same rich viewing
experience whether they are using a Mac or PC and can experience .Mac Web
Gallery photo albums in their choice of views, including mosaic, grid,
slideshow or carousel. Users can skim through albums just like they do in
iPhoto by simply moving their mouse over an album on the web page to see
the photos inside. Friends and family can easily contribute to a .Mac Web
Gallery by clicking the upload button from their browser or sending an
email. iPhoto '08 automatically stays in sync and downloads contributed
photos directly to the .Mac member's iPhoto library. .Mac Web Gallery is
also designed to work great with iPhone, enabling users to view albums or
simply snap a picture, choose an album and post it to their .Mac Web
Gallery.

With iMovie '08, .Mac members can easily encode and upload their movies to
their .Mac Web Gallery for viewing in several sizes, with the largest size
offering higher-than-DVD resolution. Visitors can view .Mac Web Gallery
movies on a Mac, PC or iPhone. .Mac members can also choose to make their
movies available for download, so that friends and family can play them
back on their computer, iPod, iPhone or Apple TV.

..Mac members now have 10 times more online storage space for photo and
movie sharing, email, website hosting, exchanging files and backing up
important documents, increasing from 1GB to 10GB for individual members and
from 2GB to 20GB for Family Pack customers. Members can choose to purchase
an additional 10GB of storage. .Mac members can send and receive larger
email attachments up to a maximum size of 20MB and manage unwanted mail
better with improved webmail spam filtering. Using iWeb '08, .Mac members
can embed dynamic web widgets like Google Maps, Google AdSense, .Mac Web
Gallery albums or HTML snippets in their .Mac website and host their
websites at their own personal domain.

Pricing & Availability

..Mac is available as a subscription-based service for $99.95 (US) per year
for individuals and $179.95 (US) for a Family Pack which includes one
master account and four sub accounts. Customers save $30 (US) on either the
individual subscription or the Family Pack when purchased with a new
Macintosh and anyone can sign up for a free, 60-day .Mac trial at
www.mac.com.* Individuals can optionally purchase an additional 10GB of
storage for $49.95 (US) annually.

..Mac requires a Macintosh computer with Mac OS X v10.3.9 or v10.4.3 or
later and 256MB of RAM. Internet access requires a compatible ISP; fees may
apply. Broadband Internet connection recommended. Some features require Mac
OS X v10.4 Tiger and iLife '08, available separately.

*The .Mac service is available to persons aged 13 and older. Annual
membership fee and Internet access required. Terms and conditions apply.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market this year with its revolutionary iPhone.