App Store Downloads Top 100 Million Worldwide

SAN FRANCISCO--September 9, 2008--Apple today announced that iPhone and
iPod touch users have downloaded more than 100 million applications from
its groundbreaking new App Store since its launch on July 11, 2008. More
than 3,000 applications are currently available on the App Store, with over
90 percent priced at less than $10 and more than 600 offered for free.
Applications can take advantage of iPhone's large display, innovative
Multi-Touch user interface, fast hardware-accelerated 3D graphics, built-in
accelerometer and location-based technology to create mobile applications
unlike any seen before.

"iPhone's unique capabilities, easy SDK and the ability to reach an
audience of millions via the App Store made this an easy development choice
for us," said John Pollard, Jott CEO. "To date, we've had hundreds of
thousands of downloads of Jott for iPhone, which has been a major win for
our company."

"Because I already had a full-time job I used the iPhone SDK to create
Trisim in my spare time and in my wildest dreams I never expected this kind
of result," said Steve Demeter, founder of Demiforce. "Selling over 27,000
downloads in the first three weeks means I now have a significant new
income stream and some exciting career choices that I didn't have a couple
of months ago."

"As an 18 year old iPhone Developer Program member I won an Apple WWDC
student scholarship and used the opportunity to complete my app over the
summer," said Bryan Henry, developer of Equivalence. "It was a lot of fun
to pull it together and certainly the most lucrative summer job I've ever
had as I made over $8,000 in my first month of App Store sales."

"Our new account registrations on the App Store are 300 percent better than
all our other registration avenues combined," said Chris MacAskill,
SmugMug's co-founder. "We've been able to do things with our iPhone app
that we just couldn't have dreamed of doing on any other mobile platform,
so these are revolutionary times for us and for iPhone and iPod touch
users."

The App Store on iPhone works over cellular networks and Wi-Fi, so users
can wirelessly download applications directly onto their iPhone or iPod
touch and start using them immediately. Applications are free or charged to
the user's iTunes account and the App Store notifies the user when updates
are available for their apps. The App Store is also available on iTunes
(http://www.itunes.com) for Mac or PC, which syncs applications to the
iPhone or iPod touch using a USB cable.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.