FOR IMMEDIATE RELEASE

ADC DIRECT DEBUTS IN JANUARY 2001 MACTECH MAGAZINE
RELEASED AT MACWORLD EXPO

January 8, 2001 -- Westlake Village, CA, USA -- MacTech Magazine today
announced a new magazine section, Apple Developer Connection (ADC) Direct.
This new series of articles is designed to help facilitate Mac OS X
development. ADC Direct debuts in the January 2001 issue of MacTech
Magazine, copies of which will be available in limited quantity at Macworld
Conference & Expo in San Francisco.

Each month, Apple's Technology Managers will present articles covering
topics such as Cocoa and Carbon APIs, Apple's development tools, I/O Kit,
Quartz, Aqua, and more. These articles will present an overview of key Mac
OS X technologies with pointers to online resources from Apple that provide
more in-depth information. In addition, ADC Direct will provide shortcuts
and tips aimed at improving code and accelerating development time.

"We are pleased to offer these up-to-the-minute articles to Macintosh
developers," said Neil Ticktin, Publisher of MacTech Magazine. "Now MacTech
readers will receive information directly from the Apple Developer
Connection, as well as from experts in the Mac community at large."

MacTech Magazine, the Journal of Macintosh Technology & Development, has
been a staple for Macintosh developers since 1984. Each month and in over 60
countries MacTech brings you reliable columns and exciting articles on the
latest Macintosh technology, tools reviews, code examples, and more! Whether
you're a programmer, web developer, multimedia developer, or anyone building
solutions on Macintosh, MacTech is a must read for anyone technical on the
Mac! For more information about the MacTech Magazine:
(http://www.mactech.com/)

ADC Select and Premier members receive a special subscription rate for
MacTech Magazine. Rates may vary by region - see
http://www.mactech.com/deals/adc for more information.

See the MacTech Central pavilion at Macworld San Francisco, booth #3240, for
both the ADC and MacTech stations.

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