1394 Trade Association Adopts FireWire Trademark from Apple
FireWire Trademark, Logo & Symbol to be Used on Products, Packaging and to
Promote 1394 Compliance
DALLAS and CUPERTINO, California-May 29, 2002-The 1394 Trade Association
(TA) and Apple=AE today announced that the FireWire=AE trademark, logo and
symbol have been adopted as a brand identity for the IEEE 1394 connection
standard in a no-fee license agreement between the TA and Apple. In
addition, Apple has granted the TA the right to sub-license the FireWire
Trademark for use on products, packaging and promotion of the standard.
"Apple is delighted that the 1394 Trade Association has decided to adopt
FireWire as a brand identity," said Philip Schiller, Apple's senior vice
president of Worldwide Product Marketing. "This is yet another significant
sign that FireWire momentum continues to build in the marketplace."
With its high data-transfer speed and "hot plug-and-play" capability,
FireWire is the interface of choice for today's digital video and audio
devices, as well as external hard drives and other high-speed peripherals.
FireWire has become the established industry standard for both consumers
and professionals. Analysts predict that FireWire will be included on more
than 64 million personal computers and nearly 100 million digital devices
by the end of this year.*
Also included in the agreement, which was approved by the 1394 Trade
Association Board of Directors, is a new version of the FireWire logo
specifically designed for the TA's compliance program. Apple has granted
the TA the exclusive right to sub-license the FireWire compliance logo to
other vendors.
"The adoption of FireWire as our promotional and compliance logo gives
consumers a simple way to identify products based on this connection
standard," said Brian Eble, director of marketing of the 1394 Trade
Association. "This agreement makes FireWire the recognizable brand for 1394
enabled products."
The 1394 Trade Association is an international organization dedicated to
the advancement and enhancement of the IEEE 1394 standard. For more details
about the 1394 Trade Association, visit www.1394ta.org.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
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