The global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021, according to Research and Markets (www.researchandmarkets.com).

To calculate the market size, the research group considered the revenue generated from the major stakeholders in the global AR market for advertising. The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry.

The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing, notes Research and Markets. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

One trend in...

The global smart home hub market is likely to post a CAGR (compound annual growth rate) of more than 5% and 4% in terms of unit shipment and revenue, respectively, during 2016-2022, according to Research and Markets (www.researchandmarkets.com).

One of the reasons for increasing sales of smart home hub in developing as well as developed countries is urbanization, notes the research group. Urbanization has led to the creation of better job opportunities for people, which, in turn, leads to the improvement in their living standards.

Increased per capita income and growth of dual-income households constitute the basis for increasing spend on smart devices worldwide. Further, the cost-effectiveness of smart home hubs offered online (often at discounted prices) is also attracting price-sensitive, new buyers in the market. In addition, improving global economic conditions will drive the...

Most app development companies require a pre-development research or “discovery”stage with their clients to clarify project objectives and details and gauge client expectations, according to new survey data from Clutch (www.clutch.co), a B2B (business to business) ratings and reviews firm. Nearly 70% of 102 app development companies surveyed say they mandate this discovery phase, which also helps formulate a realistic cost estimate for an app development project.

App development costs vary and are based on features, timelines, the type of firm employed, and other factors. Businesses can research app development prices online, but experts agree that identifying an accurate estimate is unlikely without completing the discovery stage in collaboration with an app development company.

"It makes sense to only give an exact [price] estimate after the team clearly understands what should be done," says Dmitry Dobritskiy...

Worldwide spending on cognitive and artificial intelligence (AI) systems is forecast to reach $57.6 billion in 2021, according to a recent update of the Worldwide Semiannual Cognitive Artificial Intelligence Systems Spending Guide from International Data Corporation (IDC).

With many industries aggressively investing in cognitive and AI solutions, spending is expected to achieve a compound annual growth rate (CAGR) of 50.1% over the 2016-2021 forecast period, notes the research group. Worldwide spending on cognitive and AI systems will total $12.0 billion in 2017, an increase of 59.1% over 2016.

"Cognitive and artificial intelligence solutions continue to proliferate across all industries resulting in significant growth opportunities," said Marianne Daquila, research manager Customer Insights and Analysis at IDC. "Some of the use cases are very industry specific, such as diagnosis and treatment in healthcare, and in others they are common across multiple industries...

Deep learning, a variation of machine learning (ML), represents the major driver toward artificial intelligence (AI). As deep learning delivers superior data fusion capabilities over other ML approaches, Gartner, Inc. (www.gartner.com) predicts that, by 2019, deep learning will be a critical driver for best-in-class performance for demand, fraud and failure predictions. 

"Deep learning is here to stay and expands ML by allowing intermediate representations of the data," said Alexander Linden, research vice president at the research group. "It ultimately solves complex, data-rich business problems. Deep learning can, for example, give promising results when interpreting medical images in order to diagnose cancer early. It can also help improve the sight of visually impaired people, control self-driving vehicles, or recognize and understand a specific person's speech." 
 
Deep learning also inherits all...

TeenSafe, an independent smartphone control and monitoring service for parents, has carried out its first national parent survey on teen distracted driving and technologies and found:

° 40% know a teen involved in a distracted driving accident.

° 91% believe texting and 76% believe using apps or social media are the leading factors in teen distracted driving.

° All respondents would use TeenSafe Control (or other technologies) if it would lower their insurance premiums.

° Almost 68% would install additional hardware in the vehicle to enable the TeenSafe Control App to monitor driver speed, location, etc.

° 77% are unaware of any insurance incentive programs to help prevent distracted driving

"Our goal is to end teen smartphone-related distracted driving," said TeenSafe CEO Ralph Acosta. "The statistics on this issue are unsettling and highlighted in our recent blog post. Our TeenSafe Control App allows parents to disable their teen's phone...

The global mobile phone insurance market is expected to account for $20.5 billion in revenue by the end of 2017, according to ReportsnReports.com.

The market is further expected to grow at a CAGR [compound annual growth rate] of approximately 10% over the next three years, eventually accounting for more than $27 billion in revenue by the end of 2020, adds the research group. Many smartphone makers — including Apple, Samsung, HTC, Acer, Motorola Mobility and Xiaomi — already offer their own branded protection plans across multiple countries, and others are expected to follow suit. By the end of 2020, such branded plans will account for a market worth nearly $4.5 billion, says ReportsnReports.

In an effort to boost the uptake of their mobile phone insurance plans, mobile operators and insurance providers have extensively enhanced their offerings with a number of differentiating features such as multi-device coverage, integrated device security apps, prioritized...

Daniel Research Group (DRG) says three key causal factors will influence the personal computing and communications market over the next five years.

The research group expects desktop and mobile PC shipments to be slightly down this year (-0.6%), it anticipates healthy growth in 2018 (5.3%) before the economic slow-down moderates growth in 2019-2020 (1.6%, 1.9%), followed by a return to higher growth (5.7%) in 2020 as the economy recovers. Over the same period, mobile phones shipments will continue slow growth in line with historic rates, while tablets shipments will fall sharply losing share to mobile PCs and smartphones, says DRG.

"The average age of the personal computing device installed base has reached historic high,” says President Stephen Daniel. “Newer models better meeting users expanding content delivery, capture, and creation needs will replace many of these PCs and Tablets.  We expect replacement rates to accelerate for the next two years, flatten during...

According to IDC, the total security appliance market saw positive growth in both vendor revenue and unit shipments for the second quarter of 2017 (2Q17).

Worldwide vendor revenues in the second quarter increased 9.2% year over year to $3.0 billion and shipments grew 7.0% year over year to 706,186 units, notes the research group. The trend for growth in the worldwide market driven by the Unified Threat Management (UTM) sub-market continues, with UTM reaching record-high revenues of $1.6 billion in 2Q17 and year-over-year growth of 16.8%, the highest growth among all sub-markets.

The UTM market now represents more than 50% of worldwide revenues in the security appliance market. The Firewall and Content Management sub-markets also had positive year-over-year revenue growth in 2Q17 with gains of 9.5% and 6.4%, respectively. The Intrusion Detection and Prevention and Virtual Private Network (VPN) sub-markets experienced weakening revenues in the quarter with year-over-...

Parks Associates has announced new research showing that nearly 40% of U.S. broadband households with an insurance policy would switch providers in order to obtain smart home products as part of a new insurance service.

The research group also notes that more than 80% of those likely to switch insurance providers are also likely to purchase smart home products with prevention features.

"Insurance companies that are prepared to enter the IoT space will be able to capture new market share by luring consumers already in the market for smart home devices," said Brad Russell, senior analyst, Parks Associates. "Some innovative insurers are already offering free or subsidized smart home devices in marketing efforts, but they will need to make investments in order to have the technological capabilities to collect and leverage the data to realize the full value of these devices. Both short- and long-term benefits in new services and customers will make these worthwhile.”

According to new data from Parks Associates (www.parksassociates.com) says that nearly 50% of U.S. broadband households are concerned about unauthorized access of to their personal data.

"Operators are transitioning their business models from narrow consumer cases of providing broadband, video, and voice to operating as comprehensive media and technology entities," said Glenn Hower, senior analyst, Parks Associates. "In addition, operators are expanding their definition of security from preventing content piracy to securing big data streams and protecting consumer privacy."

According to Parks Associates, nearly 50% of U.S. broadband households are very concerned that someone will access their connected devices or data without permission. Nearly 75% want to keep tight control over their personal data. By addressing these consumer concerns and allaying fears, operators have the opportunity to...

In the second quarter of 2017, worldwide server revenue increased 2.8 percent year over year, while shipments grew 2.4% from the second quarter of 2016, according to Gartner, Inc. (www.gartner.com).

"The second quarter of 2017 produced some growth compared with the first quarter on a global level, with varying regional results," said Jeffrey Hewitt, research vice president at Gartner. "The growth for the quarter is attributable to two main factors. The first is strong regional performance in Asia/Pacific because of data center infrastructure build-outs, mostly in China. The second is ongoing hyperscale data center growth that is exhibited in the self-build/ODM (original design manufacturer) segment.”

x86 servers increased 2.5% in shipments and 6.9% in revenue, according to the research group. RISC/Itanium Unix servers fell globally for the period — down 21.4 percent in shipments and 24.9 percent in vendor...

New research from Parks Associates (www.parksassociates.com) reveals that 42% of new security installations include a smart home device such as a door lock, light, or thermostat.

The data also shows that interactive services, or the ability to remotely monitor and control the security panel and sensors, are now included in more than 70% of new security system installs. At the end of 2016, nearly 60% of U.S. broadband households with professional monitoring reported having interactive services.

"The residential security market, due in part to its position as the leading channel for smart home solutions, has attracted numerous new entrants, beginning with Comcast in 2010, followed by Time Warner Cable and AT&T," said Dina Abdelrazik, research analyst, Parks Associates. "The importance of interactive services is apparent, as dealers recognize and acknowledge the positive impact on attrition...

The enterprise servers market is growing at a decent pace, and isn't going to saturate during the forecast period, according to new data from Research and Markets (www.researchandmarkets.com).

A server is a hardware system that works on an opposite software and offers network services by functioning across the computer network. A server can work on a single computer termed as a server computer or on a network comprising of many interconnected computers.

One of the major drivers of the enterprise servers market is the rise in demand for x86 servers, according to Research and Markets. Demand for enterprise servers is growing with the progress in cloud computing solutions and services market. Enterprises offering cloud computing services are implementing enterprise servers to encounter the speed and uptime demand for their services.

The evolving big data trend is also driving the...

Even as research and investment into artificial intelligence (AI) have gone through some 60 years of booms and busts, consumers’ fascination with the technology persists.

However, it’s with the recent rise of digitization, Big Data, improved algorithms, and processing speed that consumer applications of AI have begun to emerge into the mainstream. From movie recommendations to search engine queries, AI and, more specifically, deep learning are powering a range of applications that have recalibrated consumer expectations for the digital lifestyle.

According to a new report from Tractica (www.tractica.com), consumer AI now accounts for the largest portion of AI software, hardware, and services revenue, reaching $1.9 billion in 2016 and rising to $2.7 billion by the end of 2017, which is greater than any other industry segment. Although the entire market, including consumer AI, remains in its infancy, the...

Over 90% of large US companies with 500+ employees have a cybersecurity policy in place to protect them from both real and anticipated threat, according to a new survey from Clutch (www.clutch.co) a B2B ratings and reviews firm.

Clutch surveyed over 300 corporate IT decision-makers about what to include in a cybersecurity policy and found that security software, data backup and storage, and scam detection are the most common areas cybersecurity policies cover. Phishing attacks are the cybersecurity attack large companies most commonly experience: 57% of IT decision-makers said their company experienced a phishing attack in the past year.  

Over 80% of IT decision-makers surveyed say they proactively communicate their company's cybersecurity policy, policy compliance, and training to employees. However, only two-thirds (66%) of these decision-makers enforce their company's cybersecurity policy.

Experts...

Cyber threats have traditionally been associated with an adversary remotely attacking a corporation's networks and resources. However, as cyber defenses improve, adversaries are turning to physical access to commence the attack process for conducting malicious operations.

To mitigate this risk within the enterprise, the IT, OT and physical security groups are converging security operations into a combined joint security operations center (JSOC), according to Revolutionary Security (http://www.rev-sec.com), which provides clients and partners the expertise and solutions to proactively defend against all cyber threats across enterprise IT and industrial control systems.

"Defending large and targeted corporations requires a commitment to a holistic cyber defense program that includes both physical and logical threat coverage," says Jason Holcomb, director, Industrial Control Systems Security at...

By Rick Sutcliffe

Information is not information unless it reflects reality. All real world activity generates observable data, and such data is the necessary starting point for information.

The term "fake data" is an oxymoron, for alleged data not rooted in real wold activities and events simply isn't. In his long and hopefully not too misspent life, the Spy has occasionally encountered people who believe they possess data that is no more than their imagination working overtime. Even by people who pride themselves in being right about everything, acts get jumbled, events get moved around in time and given content and/or meanings that are pure fabrication.

Such is also often (nearly always?) the case when someone attributes motives to explain another's words or actions. Only one Being apprehends the thoughts and motivations of people's hearts. Indeed, the Spy has had motives attributed to him that were exactly the opposite of his actual ones...

The global event management software market is estimated to reach $14.45 billion by 2022 from $7.57 billion in 2016 with a growing CAGR [compound annual growth rate] of 11.39% during the forecast period (2016-2022).

Geographically, North America is the leading region in the event management software market where U.S. occupies highest market share in the region. More than 50% market revenue comes from U.S. only due to the established event management software market. Other countries such as Canada and Mexico are the growing countries in the region.

It’s estimated that North America would reach $6.95 billion by 2022 from $3.37 billion in 2016, where U.S. is estimated to grow with the highest CAGR of 13.68% from 2016-2022. Europe is a fast growing region in the event management software market and is estimated to grow with a CAGR of 11.23% during forecast period. Growing investment by key players, namely Cvent & Etouches, and increasing technical innovations in the...

The global music streaming market to grow at a CAGR [compound annual growth rate] of 14.05% during the period 2017-2021, according to Research and Markets (www.researchandmarkets.com).

According to the research group, one of the major drivers for this market is High growth in mobile ad spending market. Mobile advertising is currently one of the most popular methods of advertising. The increased penetration of smartphones and tablets worldwide is one of the major driving forces for the growth of digital music.

Vendors also offer free downloading and streaming services for mobile devices. Mobile ad spending is one of the major sources of revenue for digital music service providers, which in turn supports the growth of the music streaming market. In 2016, the global mobile ad spending market was valued at $98.95 billion, and Research and Markets expects this to grow at a CAGR of 13.07%...

Global sales of smartphones to end users totaled 366.2 million units in the second quarter of 2017, a 6.7% increase over the second quarter of 2016, according to Gartner, Inc. (www.gartner.com). In the smartphone operating system market, Android extended its lead with 87.7% market share, while iOS accounted for 12.1%, says the research group.

"Although demand for utility smartphones remains strong, there is growing demand in emerging markets for 4G smartphones, with more storage, better processors and more advanced cameras. This is translating into higher demand for midpriced [$150 to $200] smartphones," said Anshul Gupta, research director at Gartner.

Sales of all types of smartphone grew in the second quarter of 2017, compared with the second quarter of 2016. However, there is a concern about rising component costs, as well as limited supply, due to the reduced availability of critical components.

The global over-the-top (OTT) devices and services market is expected to reach $165 billion by 2025, according to new data from Research and Markets (www.researchandmarkets.com).

The rising penetration of mobile devices, such as tablets and smartphones, and advancements in consumer electronics devices such as smart TVs, are estimated to drive the demand for OTT content and services amongst the masses over the forecast period, adds the research group.

There has been a rapid surge in the demand for OTT videos, particularly in developing economies. TV digitization initiatives by various regional governments and broadcasters across the world have enabled OTT content to emerge as the popular platform for video consumption.

Businesses across various sectors are increasingly seeking contemporary technological models to provide personalized experiences to their customers, such as TV...

Worldwide spending on information security products and services will reach $86.4 billion in 2017, an increase of 7% over 2016, with spending expected to grow to $93 billion in 2018, according to the latest forecast from Gartner, Inc. (www.gartner.com).

Within the infrastructure protection segment, the research group forecasts fast growth in the security testing market (albeit from a small base) due to continued data breaches and growing demands for application security testing as part of DevOps. Spending on emerging application security testing tools, particularly interactive application security testing (IAST), will contribute to the growth of this segment through 2021.

Security services will continue to be the fastest growing segment, especially IT outsourcing, consulting and implementation services. However, hardware support services will see growth slowing, due to the adoption of virtual appliances,...

A new report from Juniper Research (www.juniperresearch.com) forecasts 1.4 billion 5G connections by 2025, an increase from just one million in 2019, the anticipated first year of commercial launch. This will represent an average annual growth of 232%.

Juniper’s new research says that, to be successful, 5G fixed wireless broadband need to meet expectations in real-world scenarios to compete with fibre broadband.
The research group says China, the U.S., and Japan will have the highest number of 5G connections by 2025. Together these 3 countries will have 55% of all 5G connections by 2025.

Additionally, Juniper finds that the US alone will account for over 30% of global 5G IoT connections by 2025, with the highest number of 5G connections for fixed wireless broadband and automotive services. In terms of commercial IoT [Internet of Things] revenues, the research group says that the ARPC (...