TweetFollow Us on Twitter

Tips & Tidbits

Volume Number: 21 (2005)
Issue Number: 10
Column Tag: Programming

Tips & Tidbits

Podcasting 101: A Step-by-Step Guide to Making and Promoting Your Own Podcast

by Sonia Winters

If there's one thing the Internet is fabulous for, it's giving virtually everyone the ability to be heard. Long gone are the days of controlled media messages sent out by the powerful few, information available only by way of the Tom Brokaw and Time Magazine. Thanks to the World Wide Web and an influx of user-friendly software, now even old Mr. Jones down the street can project his voice across oceans.

Podcasting is one of the newest, freshest ways for him to do that.

Think of it as an audio blog; a podcast is a recorded program similar to radio (sans commercials, of course) made available via mp3 files on websites or RSS feeds. But unlike radio, users can download these programs onto an iPod or any other mp3 device and listen at their own convenience. Also unlike radio, there are no FCC standards to regulate the content; a podcast can say anything about any topic at any time. It's revolutionary, really.

And by following a few fairly simple steps, anyone can make them.

1. Get a Niche. Maybe you already know precisely what your podcast will cover: you want to host your own music countdown, promote your friend's newest invention or discuss the nitty-gritty political issues of your home state. That's great, get to it! But for those who aren't so sure, who know only that they want to give podcasting a shot, it's a good idea to check out what other hosts are up to. iPodder.org and Podcast.net are home to tons of podcasts on a variety of topics. Download several shows on issues that interest you and see what's being done and how you might do it differently. Don't be afraid of creativity; try putting a new spin on an old issue or blowing the doors off a topic that's only rarely, if ever, covered. Listeners will continually come to your podcast if you offer something fresh and vivid.

2. Get a Plan. Once you've discovered your niche, get down to details. Though the beauty of podcasting is the ability to buck the rules of traditional audio broadcasts, it sometimes helps to consider what made those rules so traditional in the first place; this will help you map your show much more effectively.

First, consider format: how long will the podcast be? Will you have guests or take phone calls? Will you play music of any sort? Think about how other shows similar to yours function, remember all the radio programs you've heard before. Keep in mind that while you can certainly forget all the rules, you want to keep your listeners listening; a you-only six-hour program about cheese might not be the easiest thing to digest.

Once you've figured out the format, divide and plan the show accordingly. If you're hosting a talk show, for instance, decide how many (and which) topics you'll cover and how long each topic will get. And don't forget to break it up; since podcasts have no commercials, you'll need a way to give listeners a breather between issues -- consider using some sort of music or audio clip. Also, make sure to prepare opening and closing remarks for the entire thing, maybe even give listeners a sneak peek at the next program; identifying yourself, as well as referring to future episodes, is a great way to remind listeners to come back for more.

3. Get Tech. You've got the idea in theory, now get it into practice. You don\'t need to be a tech genius to record your podcast, but you definitely need some basic recording equipment and software. First and foremost, you'll need a microphone. While it\'s entirely possible to use your computer\'s built-in mic to record your voice, it\'s a much better idea to invest in an external mic; the sound will be that much cleaner and professional. Shure makes several microphones perfect for voice recording (try an SM57 or SM58), and you can find these at very affordable prices on eBay or any music shop that sells pre-owned instruments. And while you\'re scoping out microphones, grab a pair of headphones to track the sound; you'll want some unidirectional that covers your entire ear. Again, eBay and used music shops are the best way to go for these.

Now you just need the software. Mac owners tend to use GarageBand, but PC users or those with no recording software already on their computer tend to use Audacity, a free audio recording/editing program that can be downloaded online (audacity.sourceforge.net); it\s a fairly simple program, but tons of tutorials are available to walk you through its functions. Just remember to also download the free mp3 encoder as well; you'll need that to turn your podcast into the most easily consumable file type.

Once you've recorded your podcast and edited out any mistakes (and added music or audio samples), you'll need to minimize the file size (by either lowering the sample or bit rate), convert it to mp3 and upload it onto your website. Don't have a website? No worries! Our media (www.ourmedia.org) has recently begun providing users with completely free bandwidth and storage for podcasts and other sorts of media. It's a great way to get your podcast online while avoiding fees (if the podcast starts to gain a following, however, you'll definitely want to consider creating a website for it specifically).

4. Get Heard. So you've got the first episode of your podcast recorded, edited, uploaded and ready to go. Now you just need some listeners -- but how do you find them? The most obvious and widely used way of attracting listeners to your podcast is by submitting it to podcast directories and search engines, of which there are hundreds (run a Google search to find them). And while directories and search engines are a definite means to getting your voice out there, it's sometimes worth looking into alternate methods of promotion if you really want to take your podcast to the next level. Get involved in online forums and blogs that are similar to your topic and trade links with like-minded people; there's a whole community of podcasters out there eager to check out your program. And if your podcast has a regional slant, try getting some publicity in local papers or magazines. Though it may seem difficult, it's often entirely possible to get mentioned in print media simply by asking. Create a press release and personal bio for your podcast and send it off to as many media sources as possible; you'll be surprised at what may transpire.


Sonia Winters enjoys podcasting and writes for Andy Hagans Link Building ( http://www.andyhagans.com ), a link building service.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FotoMagico 5.6.12 - Powerful slideshow c...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
OmniGraffle Pro 7.12.1 - Create diagrams...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
beaTunes 5.2.1 - Organize your music col...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
HandBrake 1.3.0 - Versatile video encode...
HandBrake is a tool for converting video from nearly any format to a selection of modern, widely supported codecs. Features Supported Sources VIDEO_TS folder, DVD image or real DVD (unencrypted... Read more
Macs Fan Control 1.5.1.6 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
TunnelBear 3.9.3 - Subscription-based pr...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
calibre 4.3.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Lyn 1.13 - Lightweight image browser and...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Visual Studio Code 1.40.0 - Cross-platfo...
Visual Studio Code provides developers with a new choice of developer tool that combines the simplicity and streamlined experience of a code editor with the best of what developers need for their... Read more
OmniGraffle 7.12.1 - Create diagrams, fl...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more

Latest Forum Discussions

See All

The House of Da Vinci 2 gets a new gamep...
The House of Da Vinci launched all the way back in 2017. Now, developer Blue Brain Games is gearing up to deliver a second dose of The Room-inspired puzzling. Some fresh details have now emerged, alongside the game's first official trailer. [Read... | Read more »
Shoot 'em up action awaits in Battl...
BattleBrew Productions has just introduced another entry into its award winning, barrelpunk inspired, BattleSky Brigade series. Whilst its previous title BattleSky Brigade TapTap provided fans with idle town building gameplay, this time the... | Read more »
Arcade classic R-Type Dimensions EX blas...
If you're a long time fan of shmups and have been looking for something to play lately, Tozai Games may have just released an ideal game for you on iOS. R-Type Dimensions EX brings the first R-Type and its sequel to iOS devices. [Read more] | Read more »
Intense VR first-person shooter Colonicl...
Our latest VR obsession is Colonicle, an intense VR FPS, recently released on Oculus and Google Play, courtesy of From Fake Eyes and Goboogie Games. It's a pulse-pounding multiplayer shooter which should appeal to genre fanatics and newcomers alike... | Read more »
PUBG Mobile's incoming update bring...
PUGB Mobile's newest Royale Pass season they're calling Fury of the Wasteland arrives tomorrow and with it comes a fair chunk of new content to the game. We'll be seeing a new map, weapon and even a companion system. [Read more] | Read more »
PSA: Download Bastion for free, but wait...
There hasn’t been much news from Supergiant Games on mobile lately regarding new games, but there’s something going on with their first game. Bastion released on the App Store in 2012, and back then it was published by Warner Bros. This Warner... | Read more »
Apple Arcade: Ranked - 51+ [Updated 11.5...
This is Part 2 of our Apple Arcade Ranking list. To see part 1, go here. 51. Patterned [Read more] | Read more »
NABOKI is a blissful puzzler from acclai...
Acclaimed developer Rainbow Train's latest game, NABOKI, is set to launch for iOS, Android, and Steam on November 13th. It's a blissful puzzler all about taking levels apart in interesting, inventive ways. [Read more] | Read more »
A Case of Distrust is a narrative-driven...
A Case of Distrust a narrative-focused mystery game that's set in the roaring 20s. In it, you play as a detective with one of the most private eye sounding names ever – Phyllis Cadence Malone. You'll follow her journey in San Francisco as she... | Read more »
Brown Dust’s October update offers playe...
October is turning out to be a productive month for the Neowiz team, and a fantastic month to be a Brown Dust player. First, there was a crossover event with the popular manga That Time I Got Reincarnated as a Slime. Then, there was the addition of... | Read more »

Price Scanner via MacPrices.net

Score a 37% discount on Apple Smart Keyboards...
Amazon has Apple Smart Keyboards for current-generation 10″ iPad Airs and previous-generation 10″ iPad Pros on sale today for $99.99 shipped. That’s a 37% discount over Apple’s regular MSRP of $159... Read more
Apple has refurbished 2019 13″ 1.4GHz MacBook...
Apple has a full line of Certified Refurbished 2019 13″ 1.4GHz 4-Core Touch Bar MacBook Pros available starting at $1099 and up to $230 off MSRP. Apple’s one-year warranty is included, shipping is... Read more
2019 13″ 1.4GHz 4-Core MacBook Pros on sale f...
Amazon has new 2019 13″ 1.4GHz 4-Core Touch Bar MacBook Pros on sale for $150-$200 off Apple’s MSRP. These are the same MacBook Pros sold by Apple in its retail and online stores: – 2019 13″ 1.4GHz/... Read more
11″ 64GB Gray WiFi iPad Pro on sale for $674,...
Amazon has the 11″ 64GB Gray WiFi iPad Pro on sale today for $674 shipped. Their price is $125 off MSRP for this iPad, and it’s the lowest price available for the 64GB model from any Apple reseller. Read more
2019 15″ MacBook Pros available for up to $42...
Apple has a full line of 2019 15″ 6-Core and 8-Core Touch Bar MacBook Pros, Certified Refurbished, available for up to $420 off the cost of new models. Each model features a new outer case, shipping... Read more
2019 15″ MacBook Pros on sale this week for $...
Apple resellers B&H Photo and Amazon are offering the new 2019 15″ MacBook Pros for up to $300 off Apple’s MSRP including free shipping. These are the same MacBook Pros sold by Apple in its... Read more
Sunday Sale: AirPods with Wireless Charging C...
B&H Photo has Apple AirPods with Wireless Charging Case on sale for $159.99 through 11:59pm ET on November 11th. Their price is $40 off Apple’s MSRP, and it’s the lowest price available for these... Read more
Details of Sams Club November 9th one day App...
Through midnight Saturday night (November 9th), Sams Club online has several Apple products on sale as part of their One Day sales event. Choose free shipping or free local store pickup (if available... Read more
Sprint is offering the 64GB Apple iPhone 11 f...
Sprint has the new 64GB iPhone 11 available for $15 per month for new lines. That’s about 50% off their standard monthly lease of $29.17. Over is valid until November 24, 2019. The fine print: “Lease... Read more
New Sprint November iPhone deal: Lease one iP...
Switch to Sprint and purchase an Apple iPhone 11, 11 Pro, or 11 Pro Max, and get a second 64GB iPhone 11 for free. Requires 2 new lines or 1 upgrade-eligible line and 1 new line. Offer is valid from... Read more

Jobs Board

*Apple* Mobility Pro - Best Buy (United Stat...
**746087BR** **Job Title:** Apple Mobility Pro **Job Category:** Store Associates **Store NUmber or Department:** 000319-Harlem & Irving-Store **Job Description:** Read more
Best Buy *Apple* Computing Master - Best Bu...
**743392BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Store Associates **Store NUmber or Department:** 001171-Southglenn-Store **Job Read more
Best Buy *Apple* Computing Master - Best Bu...
**746015BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Sales **Store NUmber or Department:** 000372-Federal Way-Store **Job Description:** Read more
*Apple* Mobility Pro - Best Buy (United Stat...
**744658BR** **Job Title:** Apple Mobility Pro **Job Category:** Store Associates **Store NUmber or Department:** 000586-South Hills-Store **Job Description:** At Read more
Best Buy *Apple* Computing Master - Best Bu...
**741552BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Sales **Store NUmber or Department:** 000277-Metcalf-Store **Job Description:** **What Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.