TweetFollow Us on Twitter

Dec 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 12
Column Tag: Viewpoint

Dec 98 Viewpoint

by Nicholas C. "nick.c" DeMello, editor@mactech.com

It's been a good year for Apple.

Last year was a hard one. In the second half of 1997, Apple focused on Apple, they made the hard choices, they did a lot of necessary house cleaning, and made a lot of necessary sacrifices. This year, Apple focused on Macintosh users, found out what their customers really wanted and they gave it to them. Apple put out two solid and successful system releases (pretty much on schedule). They introduced two innovative and well received new products (the G3 PowerBook and the iMac), and turned out four solid quarters of profitability. This was the turn around year, where Apple worked hard and put down the foundation for a revitalized Macintosh platform.

So, how do you end of a year like 1998? You throw a great big party.

In less than four weeks, over 70,000 raving, rabid Mac lovers are going to converge on the Moscone center in San Francisco, California to celebrate the Macintosh. If you haven't been to Macworld before, this is the year to start - Mac lovers have a lot to celebrate.

Macworld is a party, a chance to revel with other Mac lovers. But, it's also an opportunity. It's the best chance of the year to find out what people are creating for the Macintosh and how end users are receiving it. It's a chance to explore the software that is growing in, and on the revitalized Mac platform.

At Macworld, marketers and Macintosh end users collide on an unparalleled scale. Each day, the show floor will look like the New York Stock Exchange. Thousands of people will be rushing from one booth to the next, trying to collect and distribute as much information as possible before the bell rings. Conversations will be fast and focused, and slips of business card shaped paper will be passed back and forth (usually with a quick note sketched on the back, to remind us of the conversation details). Each night, the bars and hotel rooms of the city will be packed with people discussing new product releases, negotiating future opportunities, exchanging contacts, and speculating on future directions of the products and the platform.

I didn't mention anything about building the software, did I?

Well, Macworld isn't really about development, it is about what happens after the software leaves our hands. That doesn't mean you and I get the week off though. As a developer, you need to be at Macworld to listen to your end users, to make sure that the solutions you're offering are the ones your users want. You need to make sure that you "get it".

Stand near the guy marketing your software and listen to how he sells it - watch which pitches hit home with the users (those are the features that were worth building into your app). Listen to the comments of the customers (the good, and especially the bad). Listen to what is said about your competitor's products, listen to what is said about completely unrelated products. This information about how your products are positioned, about what people think of them, about what people want, is priceless. No where else are you likely to get the quantity, and quality of feedback that is available at Macworld.

Apple, of course, will have the largest section at Macworld. At the last Macworld, the AppleScript section was a hit, it should be a good place to find out what end users are doing with AppleScript (and think about how your applications can offer alternatives or cooperative solutions to their problems). It's always interesting to hear how Apple describes fundamental technologies, like MRJ and QuickTime, to end users. Most importantly, make sure you visit the OS section to hear what features of the new Mac OS end users are most impressed with (those are the features that you want to support in your next release).

Look for the Developer Central pavilion. Developer Central is a special interest section of Macworld, focused on Macintosh developers and developer products. This is your chance to offer that same priceless feedback to the folks who make the tools you rely on every day. Start building a list now of quirks, bugs, and new features you want to talk to Metrowerks or Mathemaesthtics about. Developer Central is also a place to see what new development tools are being released and talk with the authors of these programs to get real time feedback on how these tools can accelerate your development cycle.

Steve Jobs will be delivering the Macworld keynote speech on Tuesday, January 5, at 9:00 a.m. No doubt Jobs will remind us about the Apple successes of 1998. He'll talk about Mac OS 8.5 adoption and iMac sales, but more importantly, he'll talk about 1999 and what Apple's plans are for the new year. I don't know what those plans will be, but, if 1997 was the year Apple focused on Apple, if 1998 was the year Apple concentrated on the Macintosh user, I expect 1999 to be a year that will be especially important to the Macintosh developer.

MacTech will be at the center of Developer Central, be sure to stop by and talk to us. We're very interested in hearing what you liked, and didn't like about MacTech in 1998, what articles you want to see in 1999, or just what you thought about this year's keynote speech. See you there!

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Paperless 3.0.6 - $69.95
Paperless is a digital documents manager. Remember when everyone talked about how we would soon be a paperless society? Now it seems like we use paper more than ever. Let's face it - we need and we... Read more
BetterTouchTool 3.141 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom)... Read more
TextMate 2.0.rc.29 - Code/markup editor...
TextMate is a versatile plain text editor with a unique and innovative feature set which caused it to win an Apple Design Award for Best Mac OS X Developer Tool in August 2006 A rapidly growing... Read more
Little Snitch 4.4.1 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
Little Snitch 4.4 - Alerts you about out...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
MPlayer OSX Extended 16 - Multimedia pla...
MPlayer OSX Extended is the future of MPlayer OSX. Leveraging the power of the MPlayer and FFmpeg open source projects, MPlayer OSX Extended aims to deliver a powerful, functional and no frills video... Read more
Google Chrome 75.0.3770.142 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Notability 4.0.4 - Note-taking and annot...
Notability is a powerful note-taker to annotate documents, sketch ideas, record lectures, take notes and more. It combines, typing, handwriting, audio recording, and photos so you can create notes... Read more
ffWorks 1.3.1 - Convert multimedia files...
ffWorks, focused on simplicity, brings a fresh approach to the use of FFmpeg, allowing you to create ultra-high-quality movies without the need to write a single line of code on the command-line.... Read more
EtreCheck Pro 6.0.2 - For troubleshootin...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more

Latest Forum Discussions

See All

TEPPEN guide - Tips and tricks for new p...
TEPPEN is a wild game that nobody asked for, but I’m sure glad it exists. Who would’ve thought that a CCG featuring Capcom characters could be so cool and weird? In case you’re not completely sure what TEPPEN is, make sure to check out our review... | Read more »
Dr. Mario World guide - Other games that...
We now live in a post-Dr. Mario World world, and I gotta say, things don’t feel too different. Nintendo continues to squirt out bad games on phones, causing all but the most stalwart fans of mobile games to question why they even bother... | Read more »
Strategy RPG Brown Dust introduces its b...
Epic turn-based RPG Brown Dust is set to turn 500 days old next week, and to celebrate, Neowiz has just unveiled its biggest and most exciting update yet, offering a host of new rewards, increased gacha rates, and a brand new feature that will... | Read more »
Dr. Mario World is yet another disappoin...
As soon as I booted up Dr. Mario World, I knew I wasn’t going to have fun with it. Nintendo’s record on phones thus far has been pretty spotty, with things trending downward as of late. [Read more] | Read more »
Retro Space Shooter P.3 is now available...
Shoot-em-ups tend to be a dime a dozen on the App Store, but every so often you come across one gem that aims to shake up the genre in a unique way. Developer Devjgame’s P.3 is the latest game seeking to do so this, working as a love letter to the... | Read more »
Void Tyrant guide - Guildins guide
I’ve still been putting a lot of time into Void Tyrant since it officially released last week, and it’s surprising how much stuff there is to uncover in such a simple-looking game. Just toray, I finished spending my Guildins on all available... | Read more »
Tactical RPG Brown Dust celebrates the s...
Neowiz is set to celebrate the summer by launching a 2-month long festival in its smash-hit RPG Brown Dust. The event kicks off today, and it’s divided into 4 parts, each of which will last two weeks. Brown Dust is all about collecting, upgrading,... | Read more »
Flappy Royale is an incredibly clever ta...
I spent the better part of my weekend playing Flappy Royale. I didn’t necessarily want to. I just felt like I had to. It’s a hypnotic experience that’s way too easy to just keep playing. | Read more »
Void Tyrant guide - General tips and tri...
Void Tyrant is a card-based dungeon-crawler that doesn’t fit in the mold of other games in the genre. Between the Blackjack-style combat and strange gear system alone, you’re left to your own devices to figure out how best to use everything to your... | Read more »
Webzen’s latest RPG First Hero is offici...
You might be busy sending your hulking Dark Knight into the midst of battle in Webzen’s other recent release: the long-anticipated MU Origin 2. But for something a little different, the South Korean publisher has launched First Hero. Released today... | Read more »

Price Scanner via MacPrices.net

Amazon drops prices, now offers clearance 13″...
Amazon has new dropped prices on clearance 13″ 2.3GHz Dual-Core non-Touch Bar MacBook Pros by $200 off Apple’s original MSRP, with prices now available starting at $1099. Shipping is free. Be sure to... Read more
2018 15″ MacBook Pros now on sale for $500 of...
Amazon has dropped prices on select clearance 2018 15″ 6-Core MacBook Pros to $500 off Apple’s original MSRP. Prices now start at $1899 shipped: – 2018 15″ 2.2GHz Touch Bar MacBook Pro Silver: $1899.... Read more
Price drop! Clearance 12″ 1.2GHz Silver MacBo...
Amazon has dropped their price on the recently-discontinued 12″ 1.2GHz Silver MacBook to $849.99 shipped. That’s $450 off Apple’s original MSRP for this model, and it’s the cheapest price available... Read more
Apple’s 21″ 3.0GHz 4K iMac drops to only $936...
Abt Electronics has dropped their price on clearance, previous-generation 21″ 3.0GHz 4K iMacs to only $936 shipped. That’s $363 off Apple’s original MSRP, and it’s the cheapest price we’ve seen so... Read more
Amazon’s Prime Day savings on Apple 11″ iPad...
Amazon has new 2018 Apple 11″ iPad Pros in stock today and on sale for up to $250 off Apple’s MSRP as part of their Prime Day sale (but Prime membership is NOT required for these savings). These are... Read more
Prime Day Apple iPhone deal: $100 off all iPh...
Boost Mobile is offering Apple’s new 2018 iPhone Xr, iPhone Xs, and Xs Max for $100 off MSRP. Their discount reduces the cost of an Xs to $899 for the 64GB models and $999 for the 64GB Xs Max. Price... Read more
Clearance 13″ 2.3GHz Dual-Core MacBook Pros a...
Focus Camera has clearance 2017 13″ 2.3GHz/128GB non-Touch Bar Dual-Core MacBook Pros on sale for $169 off Apple’s original MSRP. Shipping is free. Focus charges sales tax for NY & NJ residents... Read more
Amazon Prime Day deal: 9.7″ Apple iPads for $...
Amazon is offering new 9.7″ WiFi iPads with Apple Pencil support for $80-$100 off MSRP as part of their Prime Day sale, starting at only $249. These are the same iPads found in Apple’s retail and... Read more
Amazon Prime Day deal: 10% (up to $20) off Ap...
Amazon is offering discounts on new 2019 Apple AirPods ranging up to $20 (10%) off MSRP as part of their Prime Day sales. Shipping is free: – AirPods with Charging Case: $144.99 $15 off MSRP –... Read more
Amazon Prime Day deal: $50-$80 off Apple Watc...
Amazon has Apple Watch Series 4 and Series 3 models on sale for $50-$80 off Apple’s MSRP as part of their Prime Day deals with prices starting at only $199. Choose Amazon as the seller rather than a... Read more

Jobs Board

*Apple* Graders/Inspectors (Seasonal/Hourly/...
…requirements. #COVAentryleveljobs ## Minimum Qualifications Some knowledge of agricultural and/or the apple industry is helpful as well as the ability to comprehend, Read more
Best Buy *Apple* Computing Master - Best Bu...
**710003BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Store Associates **Location Number:** 000171-Winchester Road-Store **Job Description:** Read more
Best Buy *Apple* Computing Master - Best Bu...
**709786BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Sales **Location Number:** 000430-Orange Park-Store **Job Description:** **What does a Read more
Geek Squad *Apple* Master Consultation Agen...
**709918BR** **Job Title:** Geek Squad Apple Master Consultation Agent **Job Category:** Services/Installation/Repair **Location Number:** 000106-Palmdale-Store Read more
*Apple* Systems Architect/Engineer, Vice Pre...
…its vision to be the world's most trusted financial group. **Summary:** Apple Systems Architect/Engineer with strong knowledge of products and services related to Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.