TweetFollow Us on Twitter

Dec 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 12
Column Tag: Viewpoint

Dec 98 Viewpoint

by Nicholas C. "nick.c" DeMello, editor@mactech.com

It's been a good year for Apple.

Last year was a hard one. In the second half of 1997, Apple focused on Apple, they made the hard choices, they did a lot of necessary house cleaning, and made a lot of necessary sacrifices. This year, Apple focused on Macintosh users, found out what their customers really wanted and they gave it to them. Apple put out two solid and successful system releases (pretty much on schedule). They introduced two innovative and well received new products (the G3 PowerBook and the iMac), and turned out four solid quarters of profitability. This was the turn around year, where Apple worked hard and put down the foundation for a revitalized Macintosh platform.

So, how do you end of a year like 1998? You throw a great big party.

In less than four weeks, over 70,000 raving, rabid Mac lovers are going to converge on the Moscone center in San Francisco, California to celebrate the Macintosh. If you haven't been to Macworld before, this is the year to start - Mac lovers have a lot to celebrate.

Macworld is a party, a chance to revel with other Mac lovers. But, it's also an opportunity. It's the best chance of the year to find out what people are creating for the Macintosh and how end users are receiving it. It's a chance to explore the software that is growing in, and on the revitalized Mac platform.

At Macworld, marketers and Macintosh end users collide on an unparalleled scale. Each day, the show floor will look like the New York Stock Exchange. Thousands of people will be rushing from one booth to the next, trying to collect and distribute as much information as possible before the bell rings. Conversations will be fast and focused, and slips of business card shaped paper will be passed back and forth (usually with a quick note sketched on the back, to remind us of the conversation details). Each night, the bars and hotel rooms of the city will be packed with people discussing new product releases, negotiating future opportunities, exchanging contacts, and speculating on future directions of the products and the platform.

I didn't mention anything about building the software, did I?

Well, Macworld isn't really about development, it is about what happens after the software leaves our hands. That doesn't mean you and I get the week off though. As a developer, you need to be at Macworld to listen to your end users, to make sure that the solutions you're offering are the ones your users want. You need to make sure that you "get it".

Stand near the guy marketing your software and listen to how he sells it - watch which pitches hit home with the users (those are the features that were worth building into your app). Listen to the comments of the customers (the good, and especially the bad). Listen to what is said about your competitor's products, listen to what is said about completely unrelated products. This information about how your products are positioned, about what people think of them, about what people want, is priceless. No where else are you likely to get the quantity, and quality of feedback that is available at Macworld.

Apple, of course, will have the largest section at Macworld. At the last Macworld, the AppleScript section was a hit, it should be a good place to find out what end users are doing with AppleScript (and think about how your applications can offer alternatives or cooperative solutions to their problems). It's always interesting to hear how Apple describes fundamental technologies, like MRJ and QuickTime, to end users. Most importantly, make sure you visit the OS section to hear what features of the new Mac OS end users are most impressed with (those are the features that you want to support in your next release).

Look for the Developer Central pavilion. Developer Central is a special interest section of Macworld, focused on Macintosh developers and developer products. This is your chance to offer that same priceless feedback to the folks who make the tools you rely on every day. Start building a list now of quirks, bugs, and new features you want to talk to Metrowerks or Mathemaesthtics about. Developer Central is also a place to see what new development tools are being released and talk with the authors of these programs to get real time feedback on how these tools can accelerate your development cycle.

Steve Jobs will be delivering the Macworld keynote speech on Tuesday, January 5, at 9:00 a.m. No doubt Jobs will remind us about the Apple successes of 1998. He'll talk about Mac OS 8.5 adoption and iMac sales, but more importantly, he'll talk about 1999 and what Apple's plans are for the new year. I don't know what those plans will be, but, if 1997 was the year Apple focused on Apple, if 1998 was the year Apple concentrated on the Macintosh user, I expect 1999 to be a year that will be especially important to the Macintosh developer.

MacTech will be at the center of Developer Central, be sure to stop by and talk to us. We're very interested in hearing what you liked, and didn't like about MacTech in 1998, what articles you want to see in 1999, or just what you thought about this year's keynote speech. See you there!

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Backup and Sync 3.46 - File backup and s...
Backup and Sync (was Google Drive) is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a... Read more
iClock 5.5 - Customizable menu bar clock...
iClock replaces the old Apple's default menu bar clock with more features, customization and increases your productivity. Features: Have your Apple or Google calendar instantly available from the... Read more
Garmin Express 6.18.0.0 - Manage your Ga...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
MarsEdit 4.3.5 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
Xcode 11.0 - Integrated development envi...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
DaisyDisk 4.8 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
VMware Fusion 11.5.0 - Run Windows apps...
VMware Fusion and Fusion Pro - virtualization software for running Windows, Linux, and other systems on a Mac without rebooting. The latest version includes full support for Windows 10, macOS Mojave... Read more
Apple Configurator 2.10 - Configure and...
Apple Configurator makes it easy to deploy iPad, iPhone, iPod touch, and Apple TV devices in your school or business. Use Apple Configurator to quickly configure large numbers of devices connected to... Read more
Spotify 1.1.15.448. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
MenuMeters 1.9.8 - CPU, memory, disk, an...
MenuMeters is a set of CPU, memory, disk, and network monitoring tools for Mac OS X. Although there are numerous other programs which do the same thing, none had quite the feature set I was looking... Read more

Latest Forum Discussions

See All

Marvel Strike Force is adding Agent Coul...
Marvel Strike Force, the popular squad-based RPG, is set to receive a bunch of new content over the next few weeks. [Read more] | Read more »
Lots of premium games are going free (so...
You may have seen over the past couple weeks a that a bunch of premium games have suddenly become free. This isn’t a mistake, nor is it some last hurrah before Apple Arcade hits, and it’s important to know that these games aren’t actually becoming... | Read more »
Yoozoo Games launches Saint Seiya Awaken...
If you’re into your anime, you’ve probably seen or heard of Saint Seiya. Based on a shonen manga by Masami Kurumada, the series was massively popular in the 1980s – especially in its native Japan. Since then, it’s grown into a franchise of all... | Read more »
Five Nights at Freddy's AR: Special...
Five Nights at Freddy's AR: Special Delivery is a terrifying new nightmare from developer Illumix. Last week, FNAF fans were sent into a frenzy by a short teaser for what we now know to be Special Delivery. Those in the comments were quick to... | Read more »
Rush Rally 3's new live events are...
Last week, Rush Rally 3 got updated with live events, and it’s one of the best things to happen to racing games on mobile. Prior to this update, the game already had multiplayer, but live events are more convenient in the sense that it’s somewhat... | Read more »
Why your free-to-play racer sucks
It’s been this way for a while now, but playing Hot Wheels Infinite Loop really highlights a big issue with free-to-play mobile racing games: They suck. It doesn’t matter if you’re trying going for realism, cart racing, or arcade nonsense, they’re... | Read more »
Steam Link Spotlight - The Banner Saga 3
Steam Link Spotlight is a new feature where we take a look at PC games that play exceptionally well using the Steam Link app. Our last entry talked about Terry Cavanaugh’s incredible Dicey Dungeons. Read about how it’s a great mobile experience... | Read more »
Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »

Price Scanner via MacPrices.net

11″ WiFi iPad Pros on sale today for up to $2...
Amazon has new 2018 Apple 11″ WiFi iPad Pros in stock today and on sale for up to $200 off Apple’s MSRP. These are the same iPad Pros sold by Apple in its retail and online stores. Be sure to select... Read more
Select 12″ iPad Pros on sale for $200 off App...
Amazon has select 2018 Apple 12″ iPad Pros in stock today and on sale for $200 off Apple’s MSRP. These are the same iPad Pros sold by Apple in its retail and online stores. Be sure to select Amazon... Read more
Get one of Apple’s new 2019 iPhone 11 models...
Boost Mobile is offering the new 2019 Apple iPhone 11, iPhone 11 Pro, and 11 Pro Max for $100 off MSRP. Their discount reduces the cost of an iPhone 11 to $599 for the 64GB models, $899 for the 64GB... Read more
13″ 1.4GHz Silver MacBook Pros on sale for $1...
B&H Photo has new 2019 13″ 1.4GHz 4-Core Touch Bar Silver MacBook Pros on sale for $100 off Apple’s MSRP. Overnight shipping is free to many addresses in the US. These are the same MacBook Pros... Read more
4-core and 6-core 2018 Mac minis available at...
Apple has Certified Refurbished 2018 Mac minis available on their online store for $120-$170 off the cost of new models. Each mini comes with a new outer case plus a standard Apple one-year warranty... Read more
$250 prepaid Visa card with any Apple iPhone,...
Xfinity Mobile will include a free $250 prepaid Visa card with the purchase of any new iPhone, new line activation, and transfer of phone number to Xfinity Mobile. Offer is valid through October 27,... Read more
Sprint is offering the 64GB Apple iPhone 11 P...
Sprint has the new 64GB iPhone 11 Pro available for $12.50 per month for new customers with an eligible trade-in in of iPhone 7 or newer. That’s down from their standard monthly lease of $41.67. The... Read more
Final week: Apple’s 2019 Back to School Promo...
Purchase a new Mac using Apple’s Education discount, and take up to $400 off MSRP. All teachers, students, and staff of any educational institution with a .edu email address qualify for the discount... Read more
Save $30 on Apple’s AirPods at these reseller...
Amazon is offering discounts on new 2019 Apple AirPods ranging up to $30 off MSRP as part of their Labor Day sale. Shipping is free: – AirPods with Charging Case: $144.95 $15 off MSRP – AirPods with... Read more
Preorder your Apple Watch Series 5 today at A...
Amazon has Apple Watch Series 5 GPS models available for preorder and on sale today for $15 off Apple’s MSRP. Shipping is free and starts on September 20th: – 40mm Apple Watch Series 5 GPS: $384.99 $... Read more

Jobs Board

Systems Analyst ( *Apple* & Android) (Jo...
Systems Analyst ( Apple & Android) (Job ID: 572513) + 11751 Meadowville Ln, Chester, VA 23836, USA + Full-time Company Description Computer Consultants International, Read more
*Apple* Mobile App Developer - eiWorkflow So...
…eiWorkflow Solutions, LLC is currently looking for a consultant for the following role. Apple Mobile App Developer Tasks the role will be performing: ? Mobile App Read more
Essbase Developer - *Apple* - Theorem, LLC...
Job Summary Apple is seeking an experienced, detail-minded Essbase developer to join our worldwide business development and strategy team. If you are someone who Read more
Student Employment (Blue *Apple* Cafe) Spri...
Student Employment (Blue Apple Cafe) Spring 2019 Penn State University Campus/Location: Penn State Brandywine Campus City: Media, PA Date Announced: 12/20/2018 Date Read more
Best Buy *Apple* Computing Master - Best Bu...
**732093BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Store Associates **Location Number:** 001441-Beaumont-Store **Job Description:** The Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.