TweetFollow Us on Twitter

Nov 97 MacTech Online

Volume Number: 13 (1997)
Issue Number: 11
Column Tag: MacTech Online

by Nicholas C. "nick.c" DeMello online@mactech.com

Shareware: Software In A Bottle

There are three great myths in modern society. One concerns a man named Elvis, another involves a place known as Roswell, and the third is the idea that you can't make money writing shareware. I can't say much about the first two, but shareware is a powerful and effective marketing method. It isn't easy to make a living building shareware products, but many folks do. This month we're going to tour some online resources that you should explore if you intend to make money through shareware.

The Voice Of Experience

One of the first games I remember playing on the Macintosh was called Scarab of RA. It's not surprising that Rick Holzgrafe, the author of that classic shareware product, has something to say about making a great shareware product. Rick's shareware company (Semicolon Software) hosts eight pages of suggestions for aspiring shareware authors. If you're interested in creating shareware, you should read these pages.

Folks who move files to or from a Mac by FTP know who Peter Lewis is. The author of Anarchie and NetPresenz, Peter makes his living as a full time shareware author and few people have better insight into the shareware industry. Peter and Jeremy Nelson have two pages of practical advice for the new shareware author.

A fundamental and controversial issue of shareware authoring is deciding how to encourage your user into paying a shareware fee. While everyone was arguing their opinion on this issue, shareware author Colin Messitt conducted a case study. Colin released a single copy of a shareware program whose installer had a 50% of chance of creating either of two subtly different versions. One version was completely functional, but periodically reminded the user to register. The other version was hobbled in such a way that the user could explore the programs functionality, but not seriously make use of the program until it was registered. Colin found folks registered the hobbled version 5 times more frequently than they did the unrestricted version. Read the details of this study online at shareware.org.

Rick Holzgrafe's Successful Shareware Pages
http://www2.Semicolon.com/Rick/ShareSuccess/Shareware1.html
Peter N Lewis & Jeremy Nelson on Writing Shareware for a Living
http://www.stairways.com/programming/sharewareauthor.html
http://www.stairways.com/programming/sharewareauthor2.html
"Why do people register shareware?" by Colin Messitt
http://www.shareware.org/gazer7/why.htm

Support For The Shareware Author

Possibly the most impressive track record in shareware development belongs to Andrew Welch. For three years Andrew published shareware products under the aegis "Ambrosia." In November of 1992 he released the game Maelstrom, which won MacUser's 1993 Best Shareware Game award. Then, in August of 1993 Andrew founded Ambrosia Software, Inc. which has become one of the most successful Mac OS shareware companies to date. Today, Ambrosia not only offers a variety of award winning games (Chiral, Apeiron, and many more), but they offer the possibility of partnering their considerable experience and resources with new shareware authors and artists. Check out the Ambrosia "TechWorks" pages for the details . Kagi is a payment processing service, that allows any shareware author to enjoy the luxury of having their own registration department. For a modest percentage of your shareware fees, Kagi will supply you with a registration program (written by Peter Lewis) for distribution with your product. The program allows users to register your shareware electronically, through the mail, or via a web site (payment by US check, money order, Visa, Mastercard, American Express, or cash). Kagi will handle all the registration issues then send you a single check and a detailed registration report each month. If you are at all serious about shareware, consider Kagi.

A number of shareware associations offer support to shareware authors. The most prominent of these, the Association of Shareware Professionals, also hosts a short FAQ about shareware distribution. If you do nothing else, read the ASP's answer to the question "What is shareware?"

Ambrosia's Invitation to Shareware Authors
http://www.ambrosiaSW.com/TechWorks/Dev.html
Kagi
http://www.kagi.com/
The Association of Shareware Professionals
http://www.asp-shareware.org/
The Shareware FAQ, by Mitchell Friedman
http://www.asp-shareware.org/sharewar.html
The Elite Shareware Author's Group
http://www.edepot.com/esagindex.html
The Shareware Authors Network
http://www.bsoftware.com/snetwork.htm

These and other links are available from the MacTech Online web pages www.mactech.com/online/

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

MacCleanse 9.0 - $29.95
MacCleanse is the product of thousands of hours of intense research and development. It meticulously scans all of the nooks and crannies of a computer for unnecessary junk that can take up huge... Read more
MacPilot 12.0 - $15.96
MacPilot gives you the power of UNIX and the simplicity of Macintosh, which means a phenomenal amount of untapped power in your hands! Use MacPilot to unlock over 1,200 features, and access them all... Read more
NetNewsWire 5.1 - RSS and Atom news read...
NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read them in a distraction-free and Mac-like way. Native... Read more
FontExplorer X Pro 7.1.3 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
DiskCatalogMaker 8.2.5 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
Skim 1.5.12 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
rekordbox 6.1.0.0030 - Professional DJ m...
rekordbox is the best way of preparing and managing your tracks, be it at home, in the studio, or even on the plane! It allows you to import music from other music-management software using the... Read more
iExplorer 4.4.0 - View and transfer file...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
OmniGraffle 7.17.5 - Create diagrams, fl...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
Apple Configurator 2.13.1 - Configure an...
Apple Configurator makes it easy to deploy iPad, iPhone, iPod touch, and Apple TV devices in your school or business. Use Apple Configurator to quickly configure large numbers of devices connected to... Read more

Latest Forum Discussions

See All

Animal Restaurant anniversary event team...
Animal idle simulator Animal Restaurant is celebrating its first-year anniversary with a crossover event with popular YouTube series Aaron’s Animals. [Read more] | Read more »
Raziel: Dungeon Arena is a hack 'n...
Raziel: Dungeon Arena is available now on mobile and will appeal to fans of both comic books and old school dungeon crawlers. Not only will you hack 'n' slash your way through mobs of enemies but there's also fully-narrated animated comic to enjoy... | Read more »
Steam Link Spotlight - Hades
Steam Link Spotlight is a feature where we look at PC games that play exceptionally well using the Steam Link app. Our last entry was on Disco Elysium. Read about how it plays using Steam Link over here. | Read more »
Microsoft has acquired ZeniMax Media and...
In the latest of a series of blockbuster moves, Microsoft has now acquired Zenimax Media and its subsidiary, Bethesda Softworks, for $7.5 billion. [Read more] | Read more »
Infinity Mechs is an upcoming idle game...
Indie developer SkullStar studio has announced an upcoming idle mech game called Infinity Mechs. It draws inspiration from the mobile game Iron Saga and has been officially licensed by Game Duchy. It's set to launch for both iOS and Android on... | Read more »
PUBG Mobile Lite's latest update se...
PUBG Mobile Lite, the streamlined version of the popular battle royale that's designed to work on less powerful devices, sees the return of a popular game variant today, Survive Till Dawn mode. It arrives as part of the 0.19.0 content update. [... | Read more »
Matchy Catch, Jyamma Games’ new hyper-ca...
Matchy Catch is a new hyper-casual puzzler from Jyamma Games, the Italian studio behind the Pong-inspired puzzle-adventure Hi-Ball Rush. It’s only the developer’s second game for iOS and Android devices, but it promises to be every bit as fun and... | Read more »
Among Us! Imposter Guide - How to be a s...
Among Us! continues to be getting a lot of play in these parts, and since our first guide we've learned a thing or two about the game. This is especially true regarding the imposter role, as its a relatively rare opportunity that we've now put... | Read more »
Paladin's Story is an upcoming fant...
Paladin's Story is an upcoming fantasy RPG with an off-kilter sense of humour that's heading for iOS and Android. It will officially launch for both on September 16th though the game is already available on Google Play in Early Access. [Read more... | Read more »
Among Us! Guide - Tips for the uninitiat...
| Read more »

Price Scanner via MacPrices.net

Apple offers last year’s iMacs for as little...
Apple has dropped prices on last year’s 21″ iMacs, Certified Refurbished, by up to $240 off the original cost of new models. Apple’s one-year warranty is standard, shipping is free, and each iMac... Read more
Get last year’s 32GB iPad for only $279 today...
Amazon has dropped prices on clearance 2019 Silver 32GB WiFi Apple iPads by $50 to $279 shipped. That’s the cheapest price available for a new 10.2″ iPad from any Apple reseller. Act now if you’re... Read more
New Apple Watch Series 6 and SE models now on...
Amazon is the first Apple reseller to offer the new Apple Watch Series 6 and Apple Watch SE models at discounted sale prices. These are the same Watches sold by Apple in their retail and online... Read more
The cheapest Macs are back in stock today at...
Apple has restocked clearance, previous-generation, Certified Refurbished Mac minis starting at only $599. Each mini comes with free shipping plus Apple’s standard one-year warranty. These are the... Read more
Sale! Amazon has 2020 13″ 2.0GHz MacBook Pros...
Amazon has 2020 13″ MacBook Pros with 10th generation Intel CPUs back in stock on sale again today for $150-$200 off Apple’s MSRP. Shipping is free. Be sure to purchase the MacBook Pro from Amazon,... Read more
Base 13″ 1.4GHz Apple MacBook Pros on sale fo...
Apple reseller Expercom is offering a $65-$75 discount on new 2020 13″ 1.4GHz MacBook Pros, depending on configuration. Shipping is free. Expercom estimates shipping in 3-5 days, as stock of Apple’s... Read more
Price drop! Get a 44mm Apple Watch Series 5 G...
Amazon has dropped their price on the 44mm Apple Watch Series 5 GPS + Cellular by $100 to $429 shipped. That’s $100 off Apple’s original MSRP for this model. For the latest prices and sales, see our... Read more
Verizon offers $200 discount on new Apple Wat...
Verizon will take up to $200 off the purchase of a new GPS + Cellular Apple Watch Series 6 or Apple Watch SE with select trade-in and the purchase of a new iPhone with service. The fine print: “Get... Read more
Verizon offers $250 discount on new 8th gener...
Verizon will take up to $250 off the price of an 8th generation 2020 Apple Cellular iPad with select trade-ins and a new iPhone purchase. Plus get Apple News+ free for 6 months. The fine print: “Save... Read more
Apple’s Implementation Of COVID-19 Exposure...
NEWS: 09.18.20 – The latest effort by Apple to embed exposure notifications for COVID-19 contact tracing right into its mobile operating system has some iPhone users weary of being exposed to... Read more

Jobs Board

Security Officer ($23.00/Hourly) - *Apple*...
**Security Officer \($23\.00/Hourly\) \- Apple Store** **Description** About NMS Built on a culture of safety and integrity, NMSdelivers award\-winning, integrated Read more
Product Manager, *Apple* Commercial Sales -...
Product Manager, Apple Commercial Sales Austin, TX, US Requisition Number:77652 As an Apple Product Manager for the Commercial Sales team at Insight, you Read more
Security Officer ($23.00/Hourly) - *Apple*...
**Security Officer \($23\.00/Hourly\) \- Apple Store** **Description** About NMS Built on a culture of safety and integrity, NMSdelivers award\-winning, integrated Read more
Security Officer ($23.00/Hourly) - *Apple*...
**Security Officer \($23\.00/Hourly\) \- Apple Store** **Description** About NMS Built on a culture of safety and integrity, NMSdelivers award\-winning, integrated Read more
Platform - Workplace Eng - *Apple* Enterpri...
MORE ABOUT THIS JOB We are looking for an Apple Platform Engineer who will bring a unique engineering skill set, support, clarity, organization and above all else, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.