TweetFollow Us on Twitter

Apr 96 Viewpoint
Volume Number:12
Issue Number:4
Column Tag:Viewpoint

Viewpoint

By Scott T Boyd, Editor Emeritus

While everyone else takes pot-shots at Apple, I’ve got to think that developers face a tremendous set of challenges. We’ve all got plenty on our plates just trying to build cool stuff for the Macintosh. The last thing we need is an entire media machine nay-saying the platform, especially when developers have rarely faced such a wide array of opportunities.

The Macintosh developer has long had to deal with people who question the merit of developing for the Mac’s smaller market share. In fact, each of us probably has a sophisticated litany of justifications, good for dealing with friends, neighbors, co-workers, family, and people we bump into in computer stores. Well, I don’t know about you, but my real reason for doing Macintosh development is simple - Macintosh is cool. I still remember the mind-boggling paradigm shift I felt the first time I saw the interface. My notion of computing changed forever.

As I learned to build Macintosh software, I came to know not only the machine, but also the Macintosh Way. Guy Kawasaki popularized the phrase and offered cogent lessons for developers, but the Macintosh Way was evident even to those who didn’t benefit from his writings.

Boldness to innovate

The Macintosh screamed, “My inventors went way out on a limb when they built me!” While the rest of the world was clamoring for a faster, cheaper IBM PC-clone with more RAM and disk, a team of upstarts built what they thought a computer should really be. A graphical interface, a mouse, a synergistic blending of hardware/software, and even a large set of standardized routine libraries for programmers (complete with late-binding for those routines).

Insistence on excellence

Feature after feature, Macintosh pushed the limits of technology to benefit users. No one offered a CRT with square pixels, but Macintosh had them. And they were at a 1:1 ratio, making life for developers much sweeter.

Auto-inject/auto-eject floppies. What can I say? It was cool, and users learned to love them.

Documentation, well written and designed to serve the needs of real programmers.

Confidence they’d come

When they built Macintosh, the total market size was zero. There was absolutely no market whatsoever for it. Nevertheless, they pressed ahead, built it, and then did everything it took to build a market for it. Many of those efforts worked less well than others, but twenty-two million machines later, I must say, I’m impressed.

Thinking back to the early days, Apple wooed developers vigorously. Documentation was early, cheap, and plentiful. The developer program was free, and developers got excellent prices on equipment. Frankly, without those prices, I don’t know that I would ever have been able to afford to join in the fun. Developers formed a sense of community and camaraderie, and some energetic souls at Apple found lots of ways to encourage us along the way. Some even went way out of their way to seed young, unproven college kids with an alpha version of MPW (thanks Technostud!), building a sense of excitement that led to me losing so much sleep that I started having those dreams where I find myself realizing that I have a final exam and I forgot to attend any of the classes (oh, come on now, admit it - you’ve had these, too, right?).

The Macintosh Way

Coolness. That’s what drew me to the Macintosh. The product, the company, the community, and the vast possibilities, all built up coolness.

OK, so that’s how many of us got into this business. Now we’re surrounded by “realists”, nay-sayers who would tell us that we’re wasting our time on the Macintosh. Now, you might suspect that I’d say one of two things. For one, I might say, “Defend the Macintosh at all costs. We’re too deeply vested to turn back now.” On the other hand, I might say, “Look, Windows has won, Apple has lost, and the Macintosh can’t ever catch up, so why fight it. Go where the market is.”

Well, I won’t say either one of those things. Remember why I got into this business? Coolness. I trusted my gut instincts and went where the action was. While I’ve never believed that Apple had an exclusive on coolness (in fact, they lately seem to have discovered a wellspring of “interesting” behavior that challenges their innate coolness), I’ve taken Apple’s coolness for granted for years.

What’s my take on all this then? Simple. Go for the coolness. Macintosh offers lots of it, and a whole host of Macintosh developers couldn’t ever exhaust the possibilities. By the same token, coolness lurks in other places, too.

“Going to the coolness” suggests that coolness always comes from somewhere else. Let me suggest this - in the quest for coolness, sometimes you may simply have to take the coolness with you, and that applies whether you’re exploring a new platform, or unearthing new treasures on an old favorite. That’s the Macintosh Way.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Sibelius 2020.6 - Music notation solutio...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Bookends 13.4.2 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
OmniGraffle Pro 7.16 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
Drive Genius 6.1.0 - $79.00
Drive Genius features a comprehensive Malware Scan. Automate your malware protection. Protect your investment from any threat. The Malware Scan is part of the automated DrivePulse utility. DrivePulse... Read more
Tor Browser 9.5 - Anonymize Web browsing...
The Tor Browser Bundle is an easy-to-use portable package of Tor, Vidalia, Torbutton, and a Firefox fork preconfigured to work together out of the box. It contains a modified copy of Firefox that... Read more
VueScan 9.7.28 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
OmniGraffle 7.16 - Create diagrams, flow...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
WALTR 2 2.6.26 - $39.95
WALTR 2 helps you wirelessly drag-and-drop any music, ringtones, videos, PDF, and ePub files onto your iPhone, iPad, or iPod without iTunes. It is the second major version of Softorino's critically-... Read more
Airmail 4.1 - Powerful, minimal email cl...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
Iridient Developer 3.3.12 - Powerful ima...
Iridient Developer (was RAW Developer) is a powerful image-conversion application designed specifically for OS X. Iridient Developer gives advanced photographers total control over every aspect of... Read more

Latest Forum Discussions

See All

Willy Jetman: Astromonkey's Revenge...
Barcelona-based developer Last Chicken Games are set to bring their game Willy Jetman: Astromonkey's Revenge to both iOS and Android on 9th July. The Metroidvania is already available on the likes of PS4, Switch and PC but now mobile folk will be... | Read more »
The 5 Best Mobile Real Time Strategy Gam...
Real-time strategy games feel like they’d be a perfect fit for mobile, but they’re trickier to pull off that you might think. The traditional mold of base-building and micro management can work on touch screens, but needs to be carefully honed so... | Read more »
Using your phone in a protest
I can't write about games today. There is a struggle happening in the streets right now and it needs everyone's attention. Here's some good info on how you can use your iOS device safely amidst a protest. | Read more »
Dungonian is a card-based dungeon crawle...
Dungonian is a card-based dungeon crawler from developer SandFish Games that only recently launched as a free-to-play title. It offers an extensive roster of playable heroes to collect and enemies to take down, and it's available right now for iOS... | Read more »
Steam Link Spotlight - Signs of the Sojo...
Steam Link Spotlight is a feature where we look at PC games that play exceptionally well using the Steam Link app. Our last entry was XCOM: Chimera Squad. Read about how it plays using Steam Link's new mouse and keyboard support over here. | Read more »
Steampunk Tower 2, DreamGate's sequ...
Steampunk Tower 2 is a DreamGate's follow up to their previous tower defence game. It's available now for both iOS and Android as a free-to-play title and will see players defending their lone base by kitting it out with a variety of turrets. [... | Read more »
Clash Royale: The Road to Legendary Aren...
Supercell recently celebrated its 10th anniversary and their best title, Clash Royale, is as good as it's ever been. Even for lapsed players, returning to the game is as easy as can be. If you want to join us in picking the game back up, we've put... | Read more »
Pokemon Go Fest 2020 will be a virtual e...
Niantic has announced that Pokemon Go Fest will still take place this year although understandably it won't be a physical event. Instead, it will become a virtual celebration and is set to be held on 25th and 26th July. [Read more] | Read more »
Marvel Future Fight's major May upd...
Marvel Future Fight's latest update has now landed, and it sounds like a big one. The focus this time around is on Marvel's Guardians of the Galaxy, and it introduces all-new characters, quests, and uniforms for players to collect. [Read more] | Read more »
SINoALICE, Yoko Taro and Pokelabo's...
Yoko Taro and developer Pokelabo's SINoALICE has now opened for pre-registration over on the App Store. It's already amassed 1.5 million Android pre-registrations, and it's currently slated to launch on July 1st. [Read more] | Read more »

Price Scanner via MacPrices.net

Apple restocks 27″ iMacs, Certified Refurbish...
Apple has restocked Certified Refurbished 2019 27″ iMacs starting at $1529 and up to $350 off the cost of new models. Apple’s one-year warranty is standard, shipping is free, and each iMac features a... Read more
Apple’s new 2020 13″ 4-Core MacBook Airs on s...
B&H Photo has Apple’s new 2020 13″ 4-Core MacBook Airs on sale today for $100 off Apple’s MSRP, only $1199. Expedited shipping is free to many addresses in the US. The MacBook Airs are the same... Read more
New Verizon promo: $150 off any Apple Watch w...
Verizon is offering $150 off any Apple Watch when purchased alongside an iPhone through June 10, 2020. They’re also offering up to $100 on any Apple Watch trade-in. Here are the details: “Get $150... Read more
Last year’s 13″ 2.4GHz MacBook Pros are avail...
Apple has Certified Refurbished 2019 13″ 2.4GHz/256GB 4-Core Touch Bar MacBook Pros available for $1359, $440 off original MSRP. Apple’s one-year warranty is included, shipping is free, and each... Read more
Apple’s new 2020 13″ MacBook Pros on sale for...
Apple reseller Abt Electronics has new 2020 13″ MacBook Pros on sale today for up to $140 off MSRP, starting at $1208. Shipping is free, and most configurations are in stock today. Note that Abt’s... Read more
Apple CEO Reacts To Nationwide Protests Over...
NEWS: 06.03.20 – With the recent death of a black man in the custody of a white police officer igniting outrage among Americans from all walks of life, which resulted in protests and civil unrest... Read more
At up to $420 off MSRP, these Certified Refur...
Apple has Certified Refurbished 2019 16″ MacBook Pros available for up to $420 off the cost of new models, starting at $2039. Each model features a new outer case, shipping is free, and an Apple 1-... Read more
Apple restocks refurbished 3rd generation 12....
Apple restocked select 3rd generation 12.9″ WiFi iPad Pros starting at only $699 and up to $330 off original MSRP. Each iPad comes with a standard Apple one-year warranty, outer cases are new, and... Read more
These wireless carriers are offering Apple’s...
Looking for a deal on Apple’s new iPhone SE? Apple itself offers the unlocked 64GB iPhone SE for $399 or $16.62/month. If you’re willing to try a new carrier, two of Apple’s wireless carriers are... Read more
Save $80 on the 64GB 10.5″ iPad Air with this...
Apple has 10.5″ 64GB WiFi iPad Airs models available for $80 off MSRP, Certified Refurbished. Each iPad comes with Apple’s standard one-year warranty and includes a new outer case. Shipping is free... Read more

Jobs Board

*Apple* Architect - SAIC (United States)
**Description** We are currently seeking a motivated, career and customer oriented Apple Architect to join our team in Washington, DC to begin an exciting and Read more
*Apple* Support Engineer - SAIC (United Stat...
**Description** We are currently seeking a motivated, career and customer oriented Apple Support Engineer to join our team in Washington, DC to begin an exciting and Read more
Perioperative RN - ( *Apple* Hill Surgical C...
Perioperative RN - ( Apple Hill Surgical Center) Tracking Code 60593 Job Description Monday - Friday - Full Time Days Possible Saturdays General Summary: Under the Read more
Senior Practice Manager - *Apple* Hill Eye...
Senior Practice Manager - Apple Hill Eye Center Tracking Code 61713 Job Description Apple Hill Medical Center General Summary: Under general supervision, manages Read more
*Apple* Mac Desktop Support - Global Dimensi...
…Operate and support an Active Directory (AD) server-client environment for all Apple devices operating on the BUMED network + Leverage necessary industry enterprise Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.