TweetFollow Us on Twitter

May 95 Viewpoint
Volume Number:11
Issue Number:5
Column Tag:The Editor’s Viewpoint

The Editor’s Viewpoint

By Scott T Boyd, Editor

To Web or not to Web, was that the question? I’ve encountered two positions on this lately. The first holds that only a year or two stands between our current state and a world where developers take Internet access for granted. The second position holds that we’re a long way from a majority of us having Internet access.

I’m betting on a wired world of developers. How can I be so certain? Well, I’m not, but I have this very strong memory of a time, about ten years ago, when I saw something new and said to myself, “This is cool!” Almost every single dollar I’ve earned since then derived from my interest in exploring Macintosh. I delved, learned, explored, and played to the point where my father asked whether I might not be limiting my career choices. I suppose I did. I see another such choice forming up right about now.

How can I tell? Oh, I don’t know, maybe it’s just that I’ve fed all of my spare time to the Internet like quarters into a great arcade game. I’ve set up a domain name server, configured a mail system, and added accounts and aliases to a unix machine so mail goes to the right places. I’ve installed a gateway and a router so my wife can do e-mail and netnews. I’ve set up mailing lists, set up dial-in service, and helped friends get their homes and offices onto the Net. I’ve fought (endlessly?) to convince my modems and router to keep my office connected to my Internet provider. And lately I’ve poured a lot of time into building all sorts of web pages. Along the way, I’ve picked up a couple of things I’d like to share with you.

While the telephone system connects almost all of us to each other, it restricts how we interact. For example, if I called your office to see who answered the phone, only to hang up immediately when an interesting person didn’t answer, you might consider that rude. On the other hand, no one minds at all if I flit in, take a look at a web page, and flit away. Likewise, you might not want to answer your office phone at 4AM, nor might you want to pay someone to wait by the phone for the occasional 4AM call. Web servers, to everyone’s benefit, don’t get sleepy, and they don’t mind waking up in the middle of the night.

People who cruise the World Wide Web enjoy sitting in the driver’s seat (even at 4AM). Set up your web site with this in mind. They’re driving, so give them what they might be looking for. Let them decide how much, when, and in what order they’ll check out what you’ve published. Don’t count on them calling you if they have any questions.

Late last week I decided to buy a router. Between living on the Left Coast and staying up until all hours, I rarely get enough spare phone time in before many of the places I need to call close for the day. That’s one reason I love shopping on the Web - it never closes. So, at 4AM, I started looking for routers. I came across a promising site (http://www.rockwell.com). I dug around for a while, and finally found a router that grabbed my interest. Hey, no prices! They didn’t even list the protocols it supports.

Don’t Do #0 - Don’t leave out information that buying customers need to make buying decisions (all web-site visitors are buying customers, by the way; you just have to show them something they want to buy). Fortunately, they included an e-mail URL, so I dropped them a note saying, “Please get me the following info and I might buy one right now.” I figured that I might have the info I needed when I woke up later in the day. Sure enough, I had mail from them. This leads to

Don’t Do #1 - Don’t send e-mail to a customer saying, “Please send us your geographical location so we can have a salesperson from your regional sales office call you.” Momentarily dumbfounded, I knew what I had to do. In keeping with the true spirit of directness on the Internet, I dropped them a little note and suggested that maybe they weren’t ready for the Internet (Another thing I love about the Net - one mouse-click and no more pushy salesperson). This leads to Do #0 - respond to such mail quickly and with attention to details on the questions the sender asked. It doesn’t hurt to go further and apologize for having an incomplete web site, and to offer to fix the specific problems the user had with it. That’s what Rockwell did, and I’m now the happy owner of a Rockwell NetHopper.

One Last Shameless MacHack Plug

MacHack X (June 22-24) is right around the corner. Got your hack done yet? To get more info on the only marketing-hostile, programmer-centric conference of the year, check out http://www.hax.com/HackContest and call or e-mail Expotech at (313) 882-6942 and expotech@aol.com.

Let’s Take A Stand

While we’re on the subject of paradigm-altering technologies, we’ll take the opportunity to endorse OpenDoc. The tools are inadequate, the software hasn’t shipped to customers yet, and there’s a lot to learn. Nevertheless, it’s a superior technology, and the one we’re picking. Watch for increased coverage of OpenDoc here in these pages in the months to come.

Food For Thought

The only way to deal with bureaucrats is with stealth and sudden violence.

UN Secretary-General Boutros Boutros-Ghali

I think of George Orwell And I remember the commercial, “Why 1984 won’t be like 1984 and I say to myself, “Maybe 1984 was just a few years early!”

- Allan Foster

You can kill a project, but you can’t kill the past.

- A much-revered DTS engineer, speaking on job security

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

SpamSieve 2.9.38 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more
TeamViewer 15.0.8397 - Establish remote...
TeamViewer gives you remote control of any computer or Mac over the Internet within seconds or can be used for online meetings. Find out why more than 200 million users trust TeamViewer! Free for non... Read more
SteerMouse 5.4.3 - Powerful third-party...
SteerMouse is an advanced driver for USB and Bluetooth mice. SteerMouse can assign various functions to buttons that Apple's software does not allow, including double-clicks, modifier clicks,... Read more
Toast Titanium 18.2.1 - The ultimate med...
Roxio Toast Titanium, the leading DVD burner for Mac, makes burning even better, adding Roxio Secure Burn to protect your files on disc and USB in Mac- or Windows-compatible formats. Get more style... Read more
HoudahSpot 5.0.11 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
ClipGrab 3.8.6 - Download videos from Yo...
ClipGrab is a free downloader and converter for YouTube, Vimeo, Facebook and many other online video sites. It converts downloaded videos to MPEG4, MP3 or other formats in just one easy step Version... Read more
ExpanDrive 7.4.0 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Adobe Dreamweaver CC 2020 20.0 - Build w...
Dreamweaver CC 2020 is available as part of Adobe Creative Cloud for as little as $20.99/month (or $9.99/month if you're a previous Dreamweaver customer). Adobe Dreamweaver CC 2020 allows you to... Read more
Eye Candy 7.2.3.85 - 30 professional Pho...
Eye Candy renders realistic effects that are difficult or impossible to achieve in Photoshop alone, such as Fire, Chrome, and the new Lightning. Effects like Animal Fur, Smoke, and Reptile Skin are... Read more
Sparkle Pro 2.8.5 - Visual website creat...
Sparkle Pro will change your mind if you thought building websites wasn't for you. Sparkle is the intuitive site builder that lets you create sites for your online portfolio, team or band pages, or... Read more

Latest Forum Discussions

See All

Pre-register for Hello Kitty AR: Kawaii...
Hello Kitty — the cute cat that launched a multi-billion-pound franchise — has been brought to life… sort of. Sanrio has teamed up with the Bublar Group to create a new mobile game that uses AR tech to turn the real world into Hello Kitty’s... | Read more »
Gorgeous and tranquil puzzler Spring Fal...
One-man indie studio SPARSE//GameDev has now launched its tranquil puzzler, Spring Falls. It's described as "a peaceful puzzle game about water, erosion, and watching things grow". [Read more] | Read more »
Black Desert Mobile gets an official rel...
Pearl Abyss has just announced that its highly-anticipated MMO, Black Desert Mobile, will launch globally for iOS and Android on December 11th. [Read more] | Read more »
Another Eden receives new a episode, cha...
Another Eden, WFS' popular RPG, has received another update that brings new story content to the game alongside a few new heroes to discover. [Read more] | Read more »
Overdox guide - Tips and tricks for begi...
Overdox is a clever battle royale that changes things up by adding MOBA mechanics and melee combat to the mix. This new hybrid game can be quite a bit to take in at first, so we’ve put together a list of tips to help you get a leg up on the... | Read more »
Roterra Extreme - Great Escape is a pers...
Roterra Extreme – Great Escape has been described by developers Dig-It Games as a mini-sequel to their acclaimed title Roterra: Flip the Fairytale. It continues that game's tradition of messing with which way is up, tasking you with solving... | Read more »
Hearthstone: Battlegrounds open beta lau...
Remember earlier this year when auto battlers were the latest hotness? We had Auto Chess, DOTA Underlords, Chess Rush, and more all gunning for our attention. They all had their own reasons to play, but, at least from where I'm standing, most... | Read more »
The House of Da Vinci 2 gets a new gamep...
The House of Da Vinci launched all the way back in 2017. Now, developer Blue Brain Games is gearing up to deliver a second dose of The Room-inspired puzzling. Some fresh details have now emerged, alongside the game's first official trailer. [Read... | Read more »
Shoot 'em up action awaits in Battl...
BattleBrew Productions has just introduced another entry into its award winning, barrelpunk inspired, BattleSky Brigade series. Whilst its previous title BattleSky Brigade TapTap provided fans with idle town building gameplay, this time the... | Read more »
Arcade classic R-Type Dimensions EX blas...
If you're a long time fan of shmups and have been looking for something to play lately, Tozai Games may have just released an ideal game for you on iOS. R-Type Dimensions EX brings the first R-Type and its sequel to iOS devices. [Read more] | Read more »

Price Scanner via MacPrices.net

13″ 2.4GHz MacBook Pros available for up to $...
Apple has a full line of Certified Refurbished 2019 13″ 2.4GHz 4-Core Touch Bar MacBook Pros available starting at $1529 and up to $300 off MSRP. Apple’s one-year warranty is included, shipping is... Read more
New at T-Mobile: Switch to T-Mobile, and get...
T-Mobile is offering a free 64GB iPhone 8 for new customers who switch to T-Mobile and open a new line of service. Eligible trade-in required, and discount applied over a 24 month period. The fine... Read more
Xfinity Mobile’s Black Friday Apple savings:...
Take $250 off the purchase of any iPhone at Xfinity Mobile with a new line activation, and transfer of phone number to Xfinity Mobile, through December 8, 2019. This includes Apple’s new iPhone 11... Read more
2019 13″ 1.4GHz MacBook Pros available starti...
Apple has a full line of Certified Refurbished 2019 13″ 1.4GHz 4-Core Touch Bar MacBook Pros available starting at $1099 and up to $230 off MSRP. Apple’s one-year warranty is included, shipping is... Read more
Save up to $350 on a 21″ or 27″ iMac with the...
Apple has Certified Refurbished 2019 21″ & 27″ iMacs available starting at $929 and up to $350 off the cost of new models. Apple’s one-year warranty is standard, shipping is free, and each iMac... Read more
Early Holiday 2019 Sale: B&H again offers...
B&H Photo has 10.2″ iPads on sale again for $30 off Apple’s MSRP, starting at $299, as part of their early Holiday 2019 sale. Overnight shipping is free to many addresses in the US: – 10.2″ 32GB... Read more
Apple iMacs on sale today at B&H Photo fo...
B&H Photo has new 2019 21″ and 27″ 5K iMacs on stock today and on sale for up to $150 off Apple’s MSRP. Overnight shipping is free to many locations in the US. These are the same iMacs sold by... Read more
2018 4 and 6-Core Mac minis on sale today for...
Apple resellers are offering new 2018 4-Core and 6-Core Mac minis for $80-$100 off MSRP for a limited time. B&H Photo has the new 2018 4-Core and 6-Core Mac minis on sale for up to $100 off Apple... Read more
Early Holiday 2019 sale at B&H Photo: 12....
B&H Photo has new 12.9″ iPad Pros on sale for up to $120 off Apple’s MSRP as part of their early Holiday 2019 sale. Overnight shipping is free to many addresses in the US: – 12.9″ 64GB WiFi iPad... Read more
8-Core iMac Pro on sale today for $4499 at B...
B&H Photo has the base 8-Core 3.2GHz 32GB/1TB iMac Pro on sale today for $4499 — $500 off Apple’s MSRP. Shipping is free. Their price is the lowest available for a new iMac Pro from any Apple... Read more

Jobs Board

*Apple* Health Benefit Specialist - Call Cen...
Description ** Apple Health Benefit Specialist - Call Center (MAS 3/MACSC)** **Olympia, WA Multiple Positions** *The ideal candidate for this position will have Read more
Hair Stylist - *Apple* Blossom Mall - JCPen...
Hair Stylist - Apple Blossom Mall Location:Winchester, VA, United States- Apple Blossom Mall 1850 Apple Blossom Dr Job ID:1065040Salon Professionals Job Read more
*Apple* Mobility Pro - Best Buy (United Stat...
**747088BR** **Job Title:** Apple Mobility Pro **Job Category:** Store Associates **Store NUmber or Department:** 000297-Reston-Store **Job Description:** At Best Read more
Nurse Practitioner - Field Based (San Bernard...
Nurse Practitioner - Field Based (San Bernardino, CA, Apple Valley, Hesperia) **Location:** **United States** **Requisition #:** PS30312 **Post Date:** Nov 11, 2019 Read more
Best Buy *Apple* Computing Master - Best Bu...
**747061BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Store Associates **Store NUmber or Department:** 000647-Kildeer-Store **Job Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.