TweetFollow Us on Twitter

March 95 - Editor's Note

EDITOR'S NOTE

Caroline Rose

[IMAGE 002_Editorial_html1.GIF]



From time to time people I know outside of Apple ask me what kind of Macintosh they should buy for home use. I in turn always ask what made them decide on a Macintosh in the first place. The answer is usually along the lines of "My kid has one at school and loves it" or "I use PCs at work but write my memos on a Macintosh, and I love my Mac." Typically they can't pinpoint the reasons for this "love." People enjoy using the Macintosh; you might say they're charmed by it.

Charm sells. I used to think my taste for older houses with all their nooks and crannies -- and yes, imperfections -- would work to my benefit in the real estate market. But in fact it seems that's what everyone wants. The houses that suit me are rarely put up for sale, their owners are so loathe to part with them; on those few occasions that they are on the market, they're sold in the blink of an eye. Newer, bigger houses that go for the same price sell much more slowly.

So when I hear about how some new computer is expected to run infinitesimally faster than some other one, I'm not swayed. (You'd be amazed to learn the creaky model of the Macintosh I use at home for my personal tasks.) Through years of complaints about how slow and otherwise imperfect the Macintosh was, I justknew it would thrive. I don't think people in the home market, especially, are going to focus on performance measurements or the number of applications available. Of course they need reasonable speed and the necessary applications to do what they want to do -- but most of all they want a computer they'll enjoy using. They ask around, and they see where people's hearts lie in the computer-using world. Not that there won't be heartless millions choosing those other computers, but there willalways be Macintosh.

To quote from Tim Maroney's first installment of "MPW Tips and Tricks," in this issue: "I don't use my computer to run Dhrystone benchmarks: I use it to accomplish tasks."

As someone on the original Macintosh team, I'm not surprised by its appeal to the heart. We all succumbed very early to its charm. I remember the big meeting we had to decide the computer's name, "Macintosh" being a code name that we were resolved not to keep. But no other ideas for names -- what few there were -- gained headway. The reason "Macintosh" stuck wasn't because it was the name of an apple (if misspelled); it stuck because we'd all grown so fond of our little "Mac." It would have been like renaming our first born.

Call me sentimental; I can take it. Call this my valentine to the Macintosh.

Caroline Rose Editor

CAROLINE ROSE (AppleLink CROSE) started working at Apple in 1982 the first time, then again in 1991. In between, she learned what it's like to be among the first employees in a startup company run by Steve Jobs. She worked as a programmer back when any math major could pick it up pretty easily and when there were about three programming languages to choose from. Now that there are OODLs of languages out there, she's happy to be back to writing in English. Caroline stood out as an odd bird in grade school because she actually enjoyed diagramming sentences. (There are other reasons, too, but we won't go into those.) *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BBEdit 13.1 - Powerful text and HTML edi...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Apple Security Update 2020-003 - For mac...
Apple Security Update is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit lists security updates for... Read more
BetterTouchTool 3.379 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom)... Read more
Bartender 3.1.23 - Organize your menu-ba...
Bartender lets you organize your menu-bar apps by hiding them, rearranging them, or moving them to Bartender's Bar. You can display the full menu bar, set options to have menu-bar items show in the... Read more
TechTool Pro 12.0.3 - Hard drive and sys...
TechTool Pro has long been one of the foremost utilities for keeping your Mac running smoothly and efficiently. With the release of version 12, it has become more proficient than ever. Main... Read more
Adobe Illustrator 24.1.3 - Professional...
You can download Adobe Illustrator for Mac as a part of Creative Cloud for only $20.99/month (or $9.99/month if you have also purchased an earlier software version). Adobe Illustrator for Mac is the... Read more
Delivery Status 6.3 - Check delivery sta...
Delivery Status displays delivery status of packages for a variety of shipment services. Can't wait for your packages to arrive? Don't waste your time checking the site constantly, just open this all... Read more
Garmin Express 7.0.0.0 - Manage your Gar...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
ClipGrab 3.8.12 - Download videos from Y...
ClipGrab is a free downloader and converter for YouTube, Vimeo, Facebook and many other online video sites. It converts downloaded videos to MPEG4, MP3 or other formats in just one easy step Version... Read more
VMware Fusion 11.5.5 - Run Windows apps...
VMware Fusion and Fusion Pro - virtualization software for running Windows, Linux, and other systems on a Mac without rebooting. The latest version includes full support for Windows 10, macOS Mojave... Read more

Latest Forum Discussions

See All

Using your phone in a protest
I can't write about games today. There is a struggle happening in the streets right now and it needs everyone's attention. Here's some good info on how you can use your iOS device safely amidst a protest. | Read more »
Dungonian is a card-based dungeon crawle...
Dungonian is a card-based dungeon crawler from developer SandFish Games that only recently launched as a free-to-play title. It offers an extensive roster of playable heroes to collect and enemies to take down, and it's available right now for iOS... | Read more »
Steam Link Spotlight - Signs of the Sojo...
Steam Link Spotlight is a feature where we look at PC games that play exceptionally well using the Steam Link app. Our last entry was XCOM: Chimera Squad. Read about how it plays using Steam Link's new mouse and keyboard support over here. | Read more »
Steampunk Tower 2, DreamGate's sequ...
Steampunk Tower 2 is a DreamGate's follow up to their previous tower defence game. It's available now for both iOS and Android as a free-to-play title and will see players defending their lone base by kitting it out with a variety of turrets. [... | Read more »
Clash Royale: The Road to Legendary Aren...
Supercell recently celebrated its 10th anniversary and their best title, Clash Royale, is as good as it's ever been. Even for lapsed players, returning to the game is as easy as can be. If you want to join us in picking the game back up, we've put... | Read more »
Pokemon Go Fest 2020 will be a virtual e...
Niantic has announced that Pokemon Go Fest will still take place this year although understandably it won't be a physical event. Instead, it will become a virtual celebration and is set to be held on 25th and 26th July. [Read more] | Read more »
Marvel Future Fight's major May upd...
Marvel Future Fight's latest update has now landed, and it sounds like a big one. The focus this time around is on Marvel's Guardians of the Galaxy, and it introduces all-new characters, quests, and uniforms for players to collect. [Read more] | Read more »
SINoALICE, Yoko Taro and Pokelabo's...
Yoko Taro and developer Pokelabo's SINoALICE has now opened for pre-registration over on the App Store. It's already amassed 1.5 million Android pre-registrations, and it's currently slated to launch on July 1st. [Read more] | Read more »
Masketeers: Idle Has Fallen's lates...
Masketeers: Idle Has Fallen is the latest endeavour from Appxplore, the folks behind Crab War, Thor: War of Tapnarok and Light A Way. It's an idle RPG that's currently available for Android in Early Access and will head to iOS at a later date. [... | Read more »
Evil Hunter Tycoon celebrates 2 million...
Evil Hunter Tycoon has proved to be quite the hit since launching back in March, with its most recent milestone being 2 million downloads. To celebrate the achievement, developer Super Planet has released a new updated called Darkness' Front Yard... | Read more »

Price Scanner via MacPrices.net

Apple restocks refurbished 3rd generation 12....
Apple restocked select 3rd generation 12.9″ WiFi iPad Pros starting at only $699 and up to $330 off original MSRP. Each iPad comes with a standard Apple one-year warranty, outer cases are new, and... Read more
These wireless carriers are offering Apple’s...
Looking for a deal on Apple’s new iPhone SE? Apple itself offers the unlocked 64GB iPhone SE for $399 or $16.62/month. If you’re willing to try a new carrier, two of Apple’s wireless carriers are... Read more
Save $80 on the 64GB 10.5″ iPad Air with this...
Apple has 10.5″ 64GB WiFi iPad Airs models available for $80 off MSRP, Certified Refurbished. Each iPad comes with Apple’s standard one-year warranty and includes a new outer case. Shipping is free... Read more
Apple offers wide range of refurbished custom...
Save up to $7740 on a custom-configured Mac Pro with these Certified Refurbished models available at Apple. Each Mac Pro features a new outer case, free shipping, and includes Apple’s standard 1-year... Read more
Sale! $200 off on select 2020 13″ MacBook Pro...
Amazon has select 2020 13″ MacBook Pro configurations on sale today for $200 off Apple’s MSRP. Shipping is free. Be sure to purchase the MacBook Pro from Amazon, rather than a third-party seller, and... Read more
June 1 only: $100 off Apple’s iPhones at Boos...
Boost Mobile is offering Apple iPhone 11, 11 Pro, and iPhone 11 Pro Max models for $100 off MSRP with service. Their discount reduces the cost of an iPhone 11/64GB to $599, iPhone 11 Pro to $899 for... Read more
Sams Club Sales Event: $100 off every Apple W...
Sams Club is discounting all Apple Watch Series 5 models by $100 off Apple’s MSRP through June 3, 2020. Choose free shipping or free local store pickup (if available). Sale prices for online orders... Read more
New 16″ MacBook Pros now on sale for up to $2...
Apple reseller DataVision is now offering new 16″ Apple MacBook Pros for up to $255 off MSRP, each including free shipping. Prices start at $2194. DataVision charges sales tax for NY, NJ, PA, and CA... Read more
Apple now offering Certified Refurbished iPho...
Apple is now offering Certified Refurbished iPhone Xr models in the refurbished section of their online store starting at $499. Each iPhone comes with Apple’s standard one-year warranty, ships free,... Read more
Sale! Get a 10.2″ 32GB WiFi iPad for only $27...
Walmart has new 10.2″ 32GB WiFi iPads on sale for $50 off Apple’s MSRP, only $279. These are the same iPads sold by Apple in their retail and online stores. Be sure to select Walmart as the seller... Read more

Jobs Board

*Apple* Mac Desktop Support - Global Dimensi...
…Operate and support an Active Directory (AD) server-client environment for all Apple devices operating on the BUMED network + Leverage necessary industry enterprise Read more
*Apple* Mac Desktop Support - Global Dimensi...
…Operate and support an Active Directory (AD) server-client environment for all Apple devices operating on the BUMED network + Leverage necessary industry enterprise Read more
Surgical Technologist III, *Apple* Hill Sur...
Surgical Technologist III, Apple Hill Surgical Center - Full Time Tracking Code D5.29.2020 Job Description Surgical Technologist III Apple Hill Surgical Center Read more
Security Officer - *Apple* Store - NANA (Un...
**Security Officer \- Apple Store** **Description** About NMS Built on a culture of safety and integrity, NMSdelivers award\-winning, integrated support services to Read more
Transition Into Practice Program (TIP) - Sept...
…Academy-Transition into Practice (TIP) Residency program at St Mary Medical Center in Apple Valley, CA. **We are seekingRegistered Nurses who are:** + New graduate Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.