TweetFollow Us on Twitter

June 94 - History of the Dogcow, Part 2

History of the Dogcow, Part 2

MARK ("THE RED") HARLAN

[IMAGE 114-115_Dogcow_2_rev1.GIF]

In Issue 17, we told part 1 of the history of the dogcow. We'll warn you again: If you don't know what or who the dogcow is, or you don't care for Apple cultural minutiae, you should just flip past this column.

DISTRIBUTION OF TECH NOTE #31
We left off at the point where the former Macintosh Technical Note #31, "The Dogcow," had been created. The question then was how to distribute it. Mark Johnson and I both thought that since it was an April Fool's joke anyway, the best thing would be to just include it in the April monthly mailing to Apple Partners and Associates; we'd drop it from the subsequent batches, with the direct intent of making it a curio. The idea was that the people who were currently in the Macintosh community would get it and everyone else wouldn't. We very intentionally were trying to build an aura around it. The April 1989 mailing is the only time this Tech Note was ever in print under the official auspices of Apple.

There was a bit of a lag time between the writing of the Note and the actual release; by the time it went out, I actually had forgotten about it. The response was immediate and intense. Internally I received a couple of vaguely threatening calls from people claiming false ownership, but the overwhelming majority of people thought it was great. One gentleman in the developer community took offense saying that "dogcow" was too close to "Dachau" and showed how the note had underpinnings of anti-Semitism. (I showed this one to my Jewish father-in-law, who had to be resuscitated, he was laughing so hard.)

Aside from that, it really struck a chord with the developer community like nothing I've seen before or since. I received about 40 pieces of fan mail that month. Developer Technical Support (DTS) must have gone for a year before there was a batch of e-mail that didn't have a dogcow reference in it. In fact, to this day people say to me, "Mark Harlan? I know your name from Tech Notes" -- but it's the only one I ever wrote.

Then came the concept of a Developer CD as a vehicle for distributing Tech Notes electronically (along with sample code and more). I was overseeing that project, and immediately we had an interesting conundrum: We wanted all information in electronic format, yet what were we going to do with Tech Note #31? Merely slipping it into the Tech Notes stack seemed like disaster, but then it didn't really feel right to omit it.

Again, it was Mark Johnson who came to the rescue with the excellent idea of burying the Tech Note. So on the early CD, "Phil and Dave's Excellent CD," you have to go through a bizarre sequence of commands to bring it up. Even now, tradition requires that I not give the details, but it involves Shift-Option-clicking and typing "grazing off a cliff," and it emits "Moof!" and "Foom!" sounds. (For the "Moof!" sound we took a real cow and then Zz said "fff" into a MacRecorder; the"Foom!" is just the same sound played backwards.) It took a while for anyone to find the Note using any technique, and I've never heard of anyone doing it except through ResEdit.

The Note stayed on the first few Developer CDs. The access technique changed from disc to disc, and not even I knew how to do it after the original "Phil and Dave." Somewhere along the line the Note was dropped from the CD altogether.

OTHER DOGCOW PARAPHERNALIA
Bootleg T-shirts started appearing. There was an apartment near Apple headquarters that started flying a dogcow flag. The stack version of the Note had a watermarked background that someone removed pixel by pixel before posting it to the Internet. Several developers were nearly thrown out of a movie theater at MacHack for "Moofing" before a movie.

In addition to the Tech Note there are three pins: green background, the most common; red background with Kanji (the word on the pin actually is pronounced "Moo-aann!" because Japanese dogs don't woof, they say something like "aann-aann"); and the super-rare red background with "Moof!", which are misprints of the Kanji batch. Also, there's a dogcow window sticker. All of these were given away in DTS labs, and all but the window sticker have been collected up a long time ago.

If you think of the dogcow fathers as being Zz Zimmerman, Mark Johnson, and me, there's only one dogcow shirt that received our supervision and approval: the black DTS sweatshirt with the small dogcow on the chest (designed by Toni Trujillo). I also designed the graphic for a DTS gift that was a shoulder bag with all incarnations of the dogcow on it (flipped, rotated, and inverted). Unfortunately the bag was incredibly cheap and most of them have self-destructed.

Chris Derossi and Mary Burke designed a dogcow mousepad and even went so far as to call Pepsi- Cola to get the exact color of Mountain Dew green for the background. They made 500 of these and I wrote an insert that went into the packaging. Aside from the original Tech Note, it's the only thing I've ever written about dogcattle -- until these develop  columns.

DOGCOW TRIVIA
Somewhere along the line I baptized the dogcow "Clarus." Of course she's a female, as are all cows; males would be referred to as dogbulls, but none exist because there are already bulldogs, and God doesn't like to have naming problems.

Now things are much bigger than they were then -- both in number of developers and number of Apple employees. The dogcow regularly appears on documents that are no longer connected to DTS, or in some cases (such as Scott Knaster's books) not even from Apple. In a sense, the dogcow has become mainstream; people are copying it -- and that's exactly what I was fighting against in the first place (not to mention that she, and her "Moof!" cry, are bona fide trademarks of Apple Computer). To put a stop to all this, I'm threatening to kill her off, butdevelop 's editor has become such a fan that she's not sure she'll accept a "Dogcow is Dead" column. Stay tuned!


MARK ("THE RED") HARLAN went through extensive deprogramming after six years at Apple. Unfortunately, the therapy didn't hold and he has since joined yet another cult: General Magic. In a recent interview, Mark was asked if he had any words of wisdom on the dogcow. "Yeah. Warn everyone that both the dogcow logo and 'Moof!' are trademarks of Apple Computer. You don't ever  want to be in the position of having to answer 'What are you in for?' with 'Bootleg T-shirts.'" *

Our friend in the LaserWriter Page Setup Options dialog, normal and flipped vertically: [IMAGE 114-115_Dogcow_2_rev2.GIF] [IMAGE 114-115_Dogcow_2_rev3.GIF]

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

MarsEdit 4.3 - Quick and convenient blog...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
TeamViewer 14.2.2558 - Establish remote...
TeamViewer gives you remote control of any computer or Mac over the Internet within seconds or can be used for online meetings. Find out why more than 200 million users trust TeamViewer! Free for non... Read more
Chromium 73.0.3683.75 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 73.0.3683.75: This update includes 60... Read more
Sublime Text 3200 - Sophisticated text e...
Sublime Text is a sophisticated text editor for code, markup, and prose. You'll love the slick user interface, extraordinary features, and amazing performance. Features Goto Anything. Use Goto... Read more
PopChar Family Pack (5 licenses) 8.6 - F...
PopChar helps you get the most out of your font collection. With its crystal-clear interface, PopChar provides a frustration-free way to access any font's special characters. Features Expanded... Read more
PopChar 8.6 - Floating window shows avai...
PopChar helps you get the most out of your font collection. With its crystal-clear interface, PopChar provides a frustration-free way to access any font's special characters. Features Expanded... Read more
Tor Browser Bundle 8.0.7 - Anonymize Web...
The Tor Browser Bundle is an easy-to-use portable package of Tor, Vidalia, Torbutton, and a Firefox fork preconfigured to work together out of the box. It contains a modified copy of Firefox that... Read more
MegaSeg 6.0.8 - Professional DJ and radi...
MegaSeg is a complete solution for pro audio/video DJ mixing, radio automation, and music scheduling with rock-solid performance and an easy-to-use design. Mix with visual waveforms and Magic... Read more
FileZilla 3.41.2 - Fast and reliable FTP...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.41.2: Fixed vulnerabilities: Backport a security... Read more
Spotify 1.1.2.285. - Stream music, creat...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more

Latest Forum Discussions

See All

The best shooters on iOS
In case you missed it yesterday, Tencent and Activision announced they are putting out a new Call of Duty game for mobile. While details are pretty scant, they did put out a trailer (see above) and have a page where you can pre-register for the... | Read more »
The best games for iPhone - The definiti...
Hi there, and welcome to our ever-increasing list of the very best games for iPhone. We're going to be updating this regularly with new content, so make sure you check back often, because you're not going to want to miss out on even one of the... | Read more »
Everything you need to know to win in Sp...
Sure, Sprout: Idle Garden might be an idle game (we know, we know, it was pretty obvious from the name), but that doesn't mean there aren't plenty of hints and tips you can exploit to make sure you're getting the best possible return from your... | Read more »
Huge new update for fantasy RPG Final Bl...
The hit fantasy RPG Final Blade arrived on western shores last month to much acclaim, thanks in large part to its successful mix of vibrant visuals, rich storytelling, and classic RPG mechanics. Now, the game is set to receive a whopping new update... | Read more »
Everything you need to know to win in Pe...
Pet Rescue Puzzle Saga is the latest game in King's long line of sagas. It's a match-stuff puzzler, as you might expect, but it's got a few new twists on the already established formula that, while they do keep things fresh, are likely to come as... | Read more »
REKT! guide - Is the latest content upda...
When REKT! first came out, I was impressed with the game’s ability to channel the gameplay of Tony Hawk’s Pro Skater in a small, streamlined package. Be that as it may, I was also pretty underwhelmed with the game’s lack of content. | Read more »
The best games for iPhone and iPad that...
Just like every Thursday, today we're taking some time to let you know what we think are the best games that have come out over the past week. We've had hands-on time with all of them, so you can trust us when we tell you that we're pretty clued... | Read more »
Mobile games you probably haven't p...
The App Store is bursting at the seams with all kinds of apps and games of varying quality, but one of the most consistent issues with it is discoverability. Despite having what seems like unlimited money and a full App Store editorial team, Apple... | Read more »
Get gorgeous characters and new skins in...
NetEase Games’s Onmyoji is reaching the last part of the crossover event with the classic anime Inuyasha. Once the maintenance on March13th is over you’ll be able to get Inuyasha, Sesshomaru, and Kikyo. You can get hold of these through any summon... | Read more »
Everything you need to win in Scorcher f...
There's no denying that Scorcher from Radiangames is a difficult game. It's the sort of game where, when you first start playing, you're going to die over and over and over again. There's a chance that those repetitive deaths are going to put you... | Read more »

Price Scanner via MacPrices.net

Apple drops prices on clearance refurbished 4...
Apple has dropped prices on Certified Refurbished 2017 21″ 4K & 27″ 5K iMacs with models now available starting at $1059. Apple’s one-year warranty is standard, shipping is free, and each iMac... Read more
Blowout sale! New 2018 15″ 6-Core Apple MacBo...
Amazon has dropped prices on new 2018 15″ 6-Core Touch Bar MacBook Pros with models now on sale for $500 off Apple’s MSRP, starting at $1899. These are the same models sold by Apple in their retail... Read more
New Verizon deal: Buy one iPhone Xs, Xs Max,...
Verizon is offering a free 64GB iPhone Xr, or $750 back on any other iPhone model, for those who are purchasing a new iPhone Xr, iPhone Xs, iPhone Xs Max, or iPhone X on their online store. Here are... Read more
Deal Alert! Amazon has the high-end 2018 15″...
Amazon, for a limited time, is selling the high-end 2018 15″ 2.6GHz Silver MacBook Pro (16GB RAM/512GB SSD/Touch Bar) for only $2299.99 including free shipping. That’s $500 off Apple’s price, and it’... Read more
Amazon is offering base 13″ 2.3GHz Dual-Core...
Amazon has new 13″ 2.3GHz Dual-Core non-Touch Bar MacBook Pros on sale for $250-$300 off Apple’s MSRP, with prices starting at only $1049. Their prices are the cheapest available for new 13″ MacBook... Read more
Apple drops prices on clearance refurbished 1...
Apple has dropped prices on Certified Refurbished 2016 9.7″ iPad Pros and 2017 10.5″ iPad Pros, with models now available starting at $419. An Apple one-year warranty is included with each iPad,... Read more
Apple announces new 2019 10.5″ iPad Air and 7...
Apple today announced an all-new 10.5″ iPad Air and 7.9-inch iPad mini. With the A12 Bionic chip with Apple’s Neural Engine, the iPad Air delivers a claimed 70% boost in performance and twice the... Read more
Sunday Sale! 13″ 2.3GHz/256GB Dual-Core Silve...
Amazon has the 13″ 2.3GHz/256GB Silver MacBook Pro on sale today for $1199.99 shipped. That’s $300 off Apple’s MSRP and the cheapest price for this model from any Apple reseller. This is the same... Read more
Find the best sales & lowest prices on Ap...
Our Apple award-winning price trackers are the best place to look for the best sales and lowest prices on Apple gear. Scan our price trackers for the latest information on sales, bundles, and... Read more
Breathe New Life Into Your Older iPhone With...
FEATURE: 03.17.19- iPhone owners wanting to replace the battery on their smartphone who missed last year’s special discounted $29 battery replacement program from Apple — which was the Cupertino,... Read more

Jobs Board

*Apple* Practice Director - CompuCom (United...
…Join the team today by applying to the following role: Position Summary:The Apple Practice Director is dedicated to the Apple business and willcollaborate Read more
Geek Squad *Apple* Master Consultation Agen...
**680044BR** **Job Title:** Geek Squad Apple Master Consultation Agent **Job Category:** Services/Installation/Repair **Location Number:** 000308-Orland Park-Store Read more
Best Buy *Apple* Computing Master - Best Bu...
**677136BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Sales **Location Number:** 000417-Novi-Store **Job Description:** **What does a Best Read more
Best Buy *Apple* Computing Master - Best Bu...
**670898BR** **Job Title:** Best Buy Apple Computing Master **Job Category:** Store Associates **Location Number:** 001102-Jefferson City-Store **Job Description:** Read more
*Apple* Technician - Sentinel (United States...
…Motivated you can join our team and make IT happen! Learn more at www.sentinel.com/careers. Apple Technician As an Apple Technician, you will test and deploy new Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.