Consumers turning off personal data tap
TweetFollow Us on Twitter

Consumers turning off personal data tap

U.S. consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture (www.accenture.com).

While 44% are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49%) are concerned about personal data privacy as they subscribe to intelligent services designed to understand and anticipate their needs. Poor personalization and lack of trust cost U.S. organizations $756 billion last year, as 41% of consumers switched companies. Without deeper customer insight, companies can’t deliver the experiences they crave, according to Accenture.

The thirteenth annual Accenture Strategy Global Consumer Pulse Research gauged the attitudes and expectations of more than 25,000 consumers around the world, including 2,000 U.S. consumers, about their appetite for more intuitive, technology-driven brand experiences. As organizations strive to become “living businesses” – companies that are extraordinarily pre-emptive and responsive to changing customer needs – the study revealed a significant digital trust deficit that must be addressed before true customization can be delivered.

“As technologies such as artificial intelligence, machine learning and digital assistants become more sophisticated and mainstream, companies are creating new touch points, offerings and services that intelligently anticipate and flex to their customer’s precise needs, offering a level of hyper-relevance not experienced before. Those that succeed will hit a ‘sweet spot’ whereby U.S. customers will be willing to share more personal insights into their world in return for greater value and the confidence that their data is protected,” said Robert Wollan, senior managing director and Advanced Customer Strategy global lead at Accenture Strategy.

Forty-three percent of U.S. consumers are more likely to shop with companies that always personalize experiences, as long as their trust isn’t compromised. Nearly a third (31%) say they would find great value in services that intuitively learn about their needs over time to customize product, service or content recommendations.
Nearly half (48 %) of U.S. consumers would use “smart-reordering” services where intelligent sensors in the home pre-empt when a product, such as laundry detergent, is running low and automatically re-orders it on their behalf.

Another 36% use digital assistants. While the vast majority (89%) are satisfied with the experience, 40% say it can feel slightly creepy when technology starts to correctly interpret and anticipate their needs.

Digital trust remains a critical barrier to enabling hyper-relevant experiences. Expectedly, a clear majority (92%) of U.S. consumers say that it is extremely important that companies protect the privacy of their personal information. Another 79% say it is frustrating to realize that some cannot be trusted to use it appropriately. Forty-three percent of U.S. consumers fear intelligent new services will come to know too much about them and their family. Overall, 66% want companies to earn their trust by being more open and transparent with how their information is being used.

“Digital trust will become increasingly challenging for companies to achieve as they look to capture new categories of customer data, such as biometric, geo-location and even genomic data, in their drive for greater relevance. Customer concerns will inevitably rise, so it’s critical that companies have strong data security and privacy measures in place, they give customers full control over their data, and are transparent with how they use it,” said Kevin Quiring, managing director, Advanced Customer Strategy North America lead, Accenture Strategy.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BetterTouchTool 2.332 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.332 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Capture One 11.0.1.40 - RAW workflow sof...
Capture One is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 400 high-end cameras -- straight out of the box. It offers... Read more
Capture One 11.0.1.40 - RAW workflow sof...
Capture One is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 400 high-end cameras -- straight out of the box. It offers... Read more
GraphicConverter 10.5.4 - $39.95
GraphicConverter is an all-purpose image-editing program that can import 200 different graphic-based formats, edit the image, and export it to any of 80 available file formats. The high-end editing... Read more
Dash 4.1.3 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
Microsoft OneNote 16.9 - Free digital no...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
DEVONthink Pro 2.9.17 - Knowledge base,...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more
OmniGraffle 7.6 - Create diagrams, flow...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
iFinance 4.3.7 - Comprehensively manage...
iFinance allows you to keep track of your income and spending -- from your lunchbreak coffee to your new car -- in the most convenient and fastest way. Clearly arranged transaction lists of all your... Read more

Latest Forum Discussions

See All

Around the Empire: What have you missed...
Around this time every week we're going to have a look at the comings and goings on the other sites in Steel Media's pocket-gaming empire. We'll round up the very best content you might have missed, so you're always going to be up to date with the... | Read more »
Everything about Hero Academy 2: Part 4...
In this part of our Hero Academy 2 guide, we're going to have a look at some of the tactics you're going to need to learn if you want to rise up the ranks. We're going to start off slow, then get more advanced in the next section. [Read more] | Read more »
All the best games on sale for iPhone an...
Another week has flown by. Sometimes it feels like the only truly unstoppable thing is time. Time will make dust of us all. But before it does, we should probably play as many awesome mobile videogames as we can. Am I right, or am I right? [Read... | Read more »
The 7 best games that came out for iPhon...
Well, it's that time of the week. You know what I mean. You know exactly what I mean. It's the time of the week when we take a look at the best games that have landed on the App Store over the past seven days. And there are some real doozies here... | Read more »
Popular MMO Strategy game Lords Mobile i...
Delve into the crowded halls of the Play Store and you’ll find mobile fantasy strategy MMOs-a-plenty. One that’s kicking off the new year in style however is IGG’s Lords Mobile, which has beaten out the fierce competition to receive Google Play’s... | Read more »
Blocky Racing is a funky and fresh new k...
Blocky Racing has zoomed onto the App Store and Google Play this week, bringing with it plenty of classic kart racing shenanigans that will take you straight back to your childhood. If you’ve found yourself hooked on games like Mario Kart or Crash... | Read more »
Cytus II (Games)
Cytus II 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: "Cytus II" is a music rhythm game created by Rayark Games. It's our fourth rhythm game title, following the footsteps of three... | Read more »
JYDGE (Games)
JYDGE 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Build your JYDGE. Enter Edenbyrg. Get out alive. JYDGE is a lawful but awful roguehate top-down shooter where you get to build your... | Read more »
Tako Bubble guide - Tips and Tricks to S...
Tako Bubble is a pretty simple and fun puzzler, but the game can get downright devious with its puzzle design. If you insist on not paying for the game and want to manage your lives appropriately, check out these tips so you can avoid getting... | Read more »
Everything about Hero Academy 2 - The co...
It's fair to say we've spent a good deal of time on Hero Academy 2. So much so, that we think we're probably in a really good place to give you some advice about how to get the most out of the game. And in this guide, that's exactly what you're... | Read more »

Price Scanner via MacPrices.net

Deals on clearance 15″ Apple MacBook Pros wit...
B&H Photo has clearance 2016 15″ MacBook Pros available for up to $800 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro... Read more
Apple restocked Certified Refurbished 13″ Mac...
Apple has restocked a full line of Certified Refurbished 2017 13″ MacBook Airs starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.8GHz/8GB/128GB... Read more
How to find the lowest prices on 2017 Apple M...
Apple has Certified Refurbished 13″ and 15″ 2017 MacBook Pros available for $200 to $420 off the cost of new models. Apple’s refurbished prices are the lowest available for each model from any... Read more
The lowest prices anywhere on Apple 12″ MacBo...
Apple has Certified Refurbished 2017 12″ Retina MacBooks available for $200-$240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free.... Read more
Apple now offering a full line of Certified R...
Apple is now offering Certified Refurbished 2017 10″ and 12″ iPad Pros for $100-$190 off MSRP, depending on the model. An Apple one-year warranty is included with each model, and shipping is free: –... Read more
27″ iMacs on sale for $100-$130 off MSRP, pay...
B&H Photo has 27″ iMacs on sale for $100-$130 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 27″ 3.8GHz iMac (MNED2LL/A): $2199 $100 off MSRP – 27″ 3.... Read more
2.8GHz Mac mini on sale for $899, $100 off MS...
B&H Photo has the 2.8GHz Mac mini (model number MGEQ2LL/A) on sale for $899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Apple offers Certified Refurbished iPad minis...
Apple has Certified Refurbished 128GB iPad minis available today for $339 including free shipping. Apple’s standard one-year warranty is included. Their price is $60 off MSRP. Read more
Amazon offers 13″ 256GB MacBook Air for $1049...
Amazon has the 13″ 1.8GHz/256B #Apple #MacBook Air on sale today for $150 off MSRP including free shipping: – 13″ 1.8GHz/256GB MacBook Air (MQD42LL/A): $1049.99, $150 off MSRP Read more
9.7-inch 2017 WiFi iPads on sale starting at...
B&H Photo has 9.7″ 2017 WiFi #Apple #iPads on sale for $30 off MSRP for a limited time. Shipping is free, and pay sales tax in NY & NJ only: – 32GB iPad WiFi: $299, $30 off – 128GB iPad WiFi... Read more

Jobs Board

AppleCare Support Engineer for *Apple* Medi...
# AppleCare Support Engineer for Apple Media Products Job Number: 113222855 Santa Clara Valley, California, United States Posted: 14-Nov-2017 Weekly Hours: 40.00 Read more
QA Automation Engineer, *Apple* Pay - Apple...
# QA Automation Engineer, Apple Pay Job Number: 113202642 Santa Clara Valley, California, United States Posted: 11-Dec-2017 Weekly Hours: 40.00 **Job Summary** At Read more
*Apple* Video Partnerships - Apple (United S...
# Apple Video Partnerships Job Number: 113059126 Santa Clara Valley, California, United States Posted: 15-Nov-2017 Weekly Hours: 40.00 **Job Summary** Partnerships Read more
Sr. Engineering Manager- *Apple* Media Produ...
# Sr. Engineering Manager- Apple Media Products Job Number: 113335268 Santa Clara Valley, California, United States Posted: 17-Jan-2018 Weekly Hours: 40.00 **Job Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.