Study: retailers’s mobile capabilities lag customer demands
TweetFollow Us on Twitter

Study: retailers’s mobile capabilities lag customer demands

Retailers are failing to meet consumer demand for increased convenience while shopping with mobile devices, according to new research from Accenture, which conducted two pieces of research: the Accenture Adaptive Retail report, which surveyed more than 10,000 consumers across 13 countries; and a separate benchmarking study that evaluated a global sample of 162 retailers in 10 countries across multiple industries. 

Taken together, the research findings highlight the need for retailers to become more adaptive in order to embrace and achieve the connected and integrated shopping experience that consumers seek. The consumer survey found that the number of consumers shopping “on the go,” with mobile devices, grew 10% in the past year, from 36% of consumers in 2014 to 40% in 2015. 

Not surprisingly, the number of shoppers who want more retail services via mobile devices, particularly real-time in-store promotions, also grew this past year, to 47%, up from 40% in last year’s survey. However, only 7% of retailers said they currently have the ability to send real-time promotions.

Furthermore, while nearly one-third (32%) of shoppers want to be able to scan products in-store using their mobile devices – up from 27% in 2014 – only 17% of retailers provide scanning capabilities. At the same time, 42%t of shoppers want to receive automatic credit for coupons and discounts via their mobile phones – up from 35% last year – yet only 16%of retailers have the capability to automatically credit coupons.

“Retailers must make every effort to improve their mobile commerce capabilities and keep up with consumers expectations,” said Patricia Walker, senior managing director in Accenture’s Products practice and the company’s North America Retail Practice lead. “To be an adaptive retailer, the experience needs to be seamless experience for consumers who expect mobile devices to ease the shopping experience, both online and in-store.”

While retailers are adapting to the increase in consumer demand for improved mobile capabilities, with the vast majority offering smartphone-optimized websites (93%) and tablet-optimized websites (89%), they’re not doing enough: the research found that only 58% of retailers offer smartphone apps with purchase capabilities.

Accenture conducted an online survey of 10,096 consumers in Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, South Africa, Spain, Sweden, the United Kingdom and the United States who have shopped both online and in stores during the last three months of 2015.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »
Sky Patrol (Games)
Sky Patrol 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: 'Strategic Twist On The Classic Shooter Genre' - Indie Game Mag... | Read more »
The Princess Bride - The Official Game...
The Princess Bride - The Official Game 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: An epic game based on the beloved classic movie? Inconceivable! Play the world of The Princess Bride... | Read more »
Frozen Synapse (Games)
Frozen Synapse 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Frozen Synapse is a multi-award-winning tactical game. (Full cross-play with desktop and tablet versions) 9/10 Edge 9/10 Eurogamer... | Read more »
Space Marshals (Games)
Space Marshals 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: ### IMPORTANT ### Please note that iPhone 4 is not supported. Space Marshals is a Sci-fi Wild West adventure taking place... | Read more »
Battle Slimes (Games)
Battle Slimes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: BATTLE SLIMES is a fun local multiplayer game. Control speedy & bouncy slime blobs as you compete with friends and family.... | Read more »
Spectrum - 3D Avenue (Games)
Spectrum - 3D Avenue 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "Spectrum is a pretty cool take on twitchy/reaction-based gameplay with enough complexity and style to stand out from the... | Read more »
Drop Wizard (Games)
Drop Wizard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Bring back the joy of arcade games! Drop Wizard is an action arcade game where you play as Teo, a wizard on a quest to save his... | Read more »

Price Scanner via MacPrices.net

14-inch M4 Pro/M4 Max MacBook Pros on sale th...
Don’t pay full price! Get a new 14″ MacBook Pro with an M4 Pro or M4 Max CPU for up to $320 off Apple’s MSRP this weekend at these retailers…they are the lowest prices available for these MacBook... Read more
Get a 15-inch M4 MacBook Air for $150 off App...
A couple of Apple retailers are offering $150 discounts on new 15″ M4 MacBook Airs this weekend. Prices at these retailers start at $1049: (1): Amazon has new 15″ M4 MacBook Airs on sale for $150 off... Read more
Unreal Mobile is offering a $100 discount on...
Unreal Mobile, an MVNO using AT&T and T-Mobile’s networks, is offering a $100 discount on any new iPhone with service. This includes new iPhone 16 models as well as iPhone 15, 13, and SE phones... Read more
16-inch M4 Pro MacBook Pros on sale for $250-...
Don’t pay full price! Amazon has 16-inch M4 Pro MacBook Pros (Silver or Black colors) on sale right now for up to $300 off Apple’s MSRP. Shipping is free. These are the lowest prices currently... Read more
Get a 14-inch M4 MacBook Pro for up to $240 o...
Amazon is offering a $150-$250 discount on Apple’s 14-inch M4 MacBook Pros right now. Shipping is free. Be sure to select Amazon as the seller, rather than a third-party seller: – 14″ M4 MacBook Pro... Read more
Clearance 14-inch M3 Pro MacBook Pros availab...
B&H Photo has clearance 14″ M3 Pro MacBook Pros (in Black or Silver) on sale for $500 off original MSRP, only $1499. B&H offers free 1-2 day delivery to most US addresses: – 14″ 11-Core M3... Read more
Sams Club is offering a $50 discount on Titan...
Sams Club has Titanium Apple Watch Series 10 models on sale for $50 off Apple’s MSRP. Sams Club Membership required. Note that sale prices are for online orders only, in-store prices may vary. Choose... Read more
Sunday Sale: Apple’s latest 13-inch M4 MacBoo...
Amazon has new 13″ M4 MacBook Airs on sale for $150 off MSRP right now, starting at $849. Sale prices apply to most colors and configurations. Be sure to select Amazon as the seller, rather than a... Read more
Apple’s M4 Mac minis on sale for record-low p...
B&H Photo has M4 and M4 Pro Mac minis in stock and on sale right now for up to $150 off Apple’s MSRP, each including free 1-2 day shipping to most US addresses. Prices start at only $469: – M4... Read more
Week’s Best Deals: 14-inch M4 MacBook Pros fo...
Don’t pay full price! These retailers are offering $200-$250 discounts on new 14-inch M4 MacBook Pros this week…they are the lowest sale prices available for new MacBook Pros: (1): Amazon is offering... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.