Most of holiday budgets will be spent on electronics
TweetFollow Us on Twitter

Most of holiday budgets will be spent on electronics

TechBargains (www.techbargains.com), a deal aggregation website for electronics products, released its 2011 Holiday Survey, revealing that despite the weak economy consumers are still buying large amounts of consumer electronics this season. And since tablets are among the hottest items, it looks to be a happy holiday for Apple, as well as Amazon.

At least a quarter of all consumers’ holiday gift budgets will be spent on consumer electronics with 52% of shoppers expecting to spend between US$250 to $500. More than 50% of men and women surveyed plan on spending half or more of their budget on electronics, completely unimpeded by the economic downturn.

Electronics products will consume a large portion of the holiday gift budget for men and women with 39% of women and 37% of men stating that they will spend half of their holiday budget on consumer electronics. However, while they're spending significantly, they're still carefully researching before they buy.

Sixty five percent of men value a recommendation from a friend as the single most important factor when deciding to purchase a product, while 73% of women said free shipping was their main priority. Both of these factors were most important to both sexes with 57% of women saying a recommendation was important and 62% of men saying free shipping was a deciding factor.

Kindle Fire, Nook Color, and buzz about the iPad 3 have convinced shoppers that tablets, over e-readers, are the most popular products of the season. Sixty-four percent of shoppers are planning to purchase a tablet in the next six months, even though they're more expensive then e-reader options. This shows that the lower prices of e-readers aren't affecting purchase plans for survey participants. 

According to the survey, 25% of current iPad owners will purchase a Kindle Fire in the next six months. The majority (88%) of those looking to replace the iPad with a Kindle Fire say they simply like buying the newest products. Interestingly, only 34% are planning to purchase an e-reader in the next six months and 76% of those who plan to purchase an e-reader will buy a Kindle Fire, while 9% will buy a Nook Color.

Thirty-five percent of shoppers who said they will purchase a tablet want to buy an iPad 2, while 32% want a Kindle Fire. Twenty-six percent of iPad owners plan to purchase an iPad2 in the next six months. The majority of shoppers (59%) planning to purchase a new tablet to replace their old one are doing so because they like purchasing the newest product.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »
Sky Patrol (Games)
Sky Patrol 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: 'Strategic Twist On The Classic Shooter Genre' - Indie Game Mag... | Read more »
The Princess Bride - The Official Game...
The Princess Bride - The Official Game 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: An epic game based on the beloved classic movie? Inconceivable! Play the world of The Princess Bride... | Read more »
Frozen Synapse (Games)
Frozen Synapse 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Frozen Synapse is a multi-award-winning tactical game. (Full cross-play with desktop and tablet versions) 9/10 Edge 9/10 Eurogamer... | Read more »
Space Marshals (Games)
Space Marshals 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: ### IMPORTANT ### Please note that iPhone 4 is not supported. Space Marshals is a Sci-fi Wild West adventure taking place... | Read more »
Battle Slimes (Games)
Battle Slimes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: BATTLE SLIMES is a fun local multiplayer game. Control speedy & bouncy slime blobs as you compete with friends and family.... | Read more »
Spectrum - 3D Avenue (Games)
Spectrum - 3D Avenue 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "Spectrum is a pretty cool take on twitchy/reaction-based gameplay with enough complexity and style to stand out from the... | Read more »
Drop Wizard (Games)
Drop Wizard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Bring back the joy of arcade games! Drop Wizard is an action arcade game where you play as Teo, a wizard on a quest to save his... | Read more »

Price Scanner via MacPrices.net

Apple’s M4 Mac minis on sale for record-low p...
B&H Photo has M4 and M4 Pro Mac minis in stock and on sale right now for up to $150 off Apple’s MSRP, each including free 1-2 day shipping to most US addresses. Prices start at only $469: – M4... Read more
Deal Alert! Mac Studio with M4 Max CPU on sal...
B&H Photo has the standard-configuration Mac Studio model with Apple’s M4 Max CPU in stock today and on sale for $300 off MSRP, now $1699 (10-Core CPU and 32GB RAM/512GB SSD). B&H also... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.