Sonic Solutions (http://www.sonic.com) says that RoxioNow platform licensee, Sears, has officially launched its online movie download service, Alphaline Entertainment (http://alphaline.roxionow.com).

The new service enables Sears and Kmart customers to download entertainment online, including new movies on the same day they are released on DVD and Blu-ray disc. Sonic is working with Sears on a multi-phase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics, according to Mark Ely, president of Strategy, Sonic Solutions RoxioNow enables storefronts for brick and mortar retailers, cable operators, computer manufacturers, game system vendors, consumer electronics makers, and Hollywood studios' direct-to-consumer initiatives, he adds.