Mac unit sales, which stalled in the second quarter as customers waited for the new MacBooks that arrived in April and May, took off in the third quarter, coming in just shy of 3.5 million, reports "Fortune." Or, according to some industry watchers, that figure might even top four million (I think it will).

So while Apple's big love seems to be bestowed upon its iOS devices, the Mac is one of the main contributors to the company's bottom line. It's time Apple lavished some promotional love, ad money and innovation to its computer line. And perhaps with the "Back to the Mac" media event slated for Oct. 20, that's exactly what will happen.

Ten years ago, Apple could barely move 300,000 Macs a quarter. Now it's moving 3.5 to four million per quarter without breaking a sweat. Hopefully, in 2011 we'll see Jobs & Company release Macs with innovative new features -- and spend some money telling the world about them.

-- Dennis Sellers