Noise Industries (http://www.noiseindustries.com) has announced that FxFactory development partner SUGARfx has released a new collection of video editing tools and plug-ins in the form of LensPack, "lens effects with a twist."

FxFactory powered plug-ins are designed by Noise Industries and their development partners to extend the visual effects capabilities of Adobe After Effects, Apple Final Cut Pro, Apple Motion and Apple Final Cut Express applications. SUGARfx’s latest boasts capabilities for users looking to distort, straighten, magnify, loupe, and purposely flaw pristine video footage.

Priced at US$99, it comes with five image enhancement and distortion tools. Optico improves and increases normal lens distortion when shooting in wide-angle mod. Horizon Line straightens footage with an auto-rotation tool.

Distorium distorts footage to make it appear as if it is “literally” coming out of the screen. Loupe automatically emulates the magnification effect in any part of your video clip with gadgets and controls that lets users focus on one precise section. Cheap Lens emulates chroma distortion, blurred focus, vaseline glow, lens scratches, and reflections to create “cheap” looking footage.