Interested in learning more about data science to help you understand and solve your business problems now? A new O'Reilly title, "Data Science for Business: What You Need to Know About Data Mining and Data-Analytic Thinking," can help.

Written by leading data science experts Foster Provost and Tom Fawcett, the book introduces the fundamental principles of data science and walks you through the "data-analytic thinking" needed to extract useful business value from the data you collect. The guide also helps you understand the many data-mining techniques in use today.

"Data Science for Business" will help you:

° Understand how data science fits in your organization -- and how you can use it for competitive advantage.

° Treat data as a business asset that requires careful investment if you're to gain real value.

° Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way.

° Learn general concepts for actually extracting knowledge from data.

° Apply data science principles when interviewing data science job candidates.

"Data Science for Business" is 408 pages. The print version is US$34.99; the ebook edition costs $27.99. For more info go to http://tinyurl.com/lpr8gu9 .